Data Analysis Specialist

Data Analytics Specialist

Marketing & Customer Insights

About the Role

The Data Analytics Specialist is responsible for collecting, analyzing, and interpreting marketing, customer, sales, promotion, and market data to generate actionable Marketing and Customer Insights.

The role evaluates business opportunities and provides data-driven recommendations to support marketing strategy, campaign planning, sales growth, customer acquisition, and brand loyalty. You will work closely with Marketing, Brand, CRM, Operations, and Product Development teams across our restaurant brands.

Key Responsibilities

• Analyze sales, promotion, campaign, marketing channel, and other relevant business data to identify trends, performance drivers, risks, and growth opportunities.
• Evaluate campaign and promotion performance and recommend opportunities to improve sales and marketing effectiveness.
• Analyze customer and member data, including purchasing behavior and service usage, to identify meaningful patterns and customer insights.
• Develop customer segments based on behavior, characteristics, and business needs to support targeted campaigns, promotions, and loyalty initiatives.
• Monitor competitors, business partners, marketing channels, market conditions, and consumer trends to support marketing planning and strategy development.
• Translate quantitative and qualitative data into clear insights and practical recommendations for campaigns, promotions, products, and other marketing initiatives.
• Build and maintain dashboards, reports, and performance trackers for business users and management.
• Present analytical findings in a clear and concise manner to both technical and non-technical stakeholders.
• Provide analytical guidance to Marketing, Brand, CRM, Operations, and Product Development teams.
• Coordinate with relevant departments to collect, validate, and integrate data from multiple sources.
• Perform data-quality checks to ensure that reports and analyses are accurate, complete, consistent, and reliable.
• Support the continuous improvement of data-collection, reporting, and analytical processes.

About You

• Bachelor’s degree or higher in Statistics, Data Analytics, Data Science, Economics, Business Administration, Marketing, or a related field.
• At least 3 years of experience in data analytics, business analytics, marketing analytics, customer analytics, or a related role.
• Experience analyzing sales, customer, campaign, promotion, CRM, or transactional data.
• Good understanding of Marketing Analytics, Business Analytics, Customer Analytics, and customer segmentation.
• Understanding of statistical principles, consumer behavior, market trends, and campaign-performance measurement.
• Strong analytical and problem-solving skills, with the ability to connect data findings to business context.
• Ability to translate complex data into clear, actionable insights and recommendations.
• Proficiency in Microsoft Excel and experience using data-visualization or BI tools such as Power BI, Tableau, Looker Studio, or equivalent.
• Experience using SQL to extract and analyze data is preferred.
• Strong communication, presentation, and stakeholder-management skills.
• Detail-oriented, with a strong commitment to data accuracy and quality.
• Ability to manage multiple analytical assignments and deliver results within agreed timelines.

Preferred Qualifications

• Experience in the restaurant, retail, FMCG, CRM, loyalty, or other consumer-focused businesses.
• Experience presenting analytical findings and recommendations to management.
• Familiarity with digital marketing data, CRM platforms, or marketing-automation tools.
• Working proficiency in both Thai and English.