Data Analyst

Job Overview

The Brand & Data Analyst is responsible for transforming data into business strategies that accelerate brand growth across Wonder Maker Group's portfolio of Beauty, Personal Care, Wellness, and Lifestyle brands. This role serves as the strategic intelligence partner for Brand, E-commerce, Performance Marketing, Product Development, and Executive teams by uncovering growth opportunities through data, consumer insights, and market analysis.

Rather than simply reporting numbers, the Brand Growth Strategist identifies the "why" behind business performance and translates complex data into actionable recommendations that improve sales, customer acquisition, profitability, and long-term brand growth.

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Job Responsibilities

Growth Strategy & Business Intelligence

• Analyze sales, traffic, conversion, customer behavior, pricing, assortment, and campaign performance to identify key growth opportunities.
• Develop actionable recommendations that improve brand performance across TikTok Shop, Shopee, Lazada, and other sales channels.
• Identify growth levers across product portfolios, pricing, promotions, content, and media investments.
• Build strategic frameworks that explain sales fluctuations, platform performance, and consumer purchasing behavior.

Market & Consumer Insights

• Conduct competitor benchmarking, category analysis, and market research to identify emerging trends and whitespace opportunities.
• Monitor platform algorithm updates, consumer behavior shifts, and industry developments that may impact business performance.
• Generate strategic recommendations based on customer insights and market intelligence.

Business Performance Reporting

• Develop executive dashboards that provide real-time visibility into brand performance, growth metrics, profitability, and operational efficiency.
• Monitor KPIs including revenue, conversion rate, AOV, repeat purchase rate, ROAS, CAC, and customer lifetime value.
• Ensure data integrity, consistency, and reporting accuracy.

Strategic Planning Support

• Partner with Brand Managers, Performance Marketing, Creative, Product Development, and E-commerce teams to support annual planning, product launches, promotional strategies, and business reviews.
• Provide analytical support for new product development, assortment planning, pricing decisions, and expansion opportunities.
• Present strategic recommendations to leadership based on quantitative analysis.

Data & Process Improvement

• Automate reporting processes and improve dashboard functionality.
• Develop scalable reporting frameworks that improve business decision-making.
• Continuously evaluate business performance and recommend process improvements.

Qualifications

• Bachelor's degree in Data Science, Statistics, Mathematics, Economics, Psychology (Research Track), Business Analytics, Industrial Engineering, Finance, or a related quantitative field.
• Minimum of 2–4 years of experience in Business Analytics, Growth Strategy, E-commerce Analytics, Business Intelligence, Management Consulting, or Commercial Strategy.
• Fresh graduates from top-tier universities may be considered if they demonstrate exceptional analytical ability, research experience, or quantitative aptitude.
• Strong experience analyzing business performance, sales trends, customer behavior, and commercial data.
• Advanced proficiency in Microsoft Excel or Google Sheets (Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, Power Query).
• Experience with SQL, Python, Power BI, Tableau, Looker Studio, or similar analytics tools is highly preferred.
• Strong understanding of e-commerce platforms (TikTok Shop, Shopee, Lazada) and digital business models is an advantage.
• Excellent critical thinking and problem-solving skills with the ability to simplify complex data into actionable business recommendations.
• Strong presentation and storytelling skills, with the ability to communicate insights clearly to both technical and non-technical stakeholders.
• Highly curious, intellectually driven, detail-oriented, and comfortable working in a fast-paced, high-growth startup environment.
• Passion for consumer behavior, business strategy, and building brands through data-driven decision-making.