Data Analyst

About the Role

We are looking for a Data Analyst who is data-driven builder and growth engineer with an entrepreneurial mindset. You will be the core strategic and technical engine behind our data capture, trend prediction, and growth loops. You will treat social media algorithms as dynamic capital markets by using modern AI toolsets to forecast platform shifts, analyze GenZ consumer behavior, and continuously test our product-market fit and naturally connect raw analytics directly to business growth and strategy.

Key Responsibilities:

• Deploy and manage AI intelligence infrastructure to optimize product-market-fit, pipeline real-time consumer sentiment, market data and unstructured web data.

• Drive business strategy and translate raw numbers into highly actionable strategic shifts and turn raw interactions into high-value proprietary insights and commercial reality.

• Analyze high-converting hook frameworks such as optimized Instagram Reels and targeted clickbait to the right audience and build repeatable and viral user-acquisition models.

• Conduct deep-dive competitor analysis on emerging startups and comprehensive data-backed market mapping to identify structural shifts, market inefficiencies, consumer trends and build unit-economics structures for new GenZ product offerings.

• Leverage AI models to capture the digital pulse of the GBA, hacking social media algorithms to anticipate platform "blessings" and viral traffic shifts.

• Evaluate and model commercial viability, pricing elasticity, and monetizable avenues for new GenZ-targeted product offerings.

• Partner closely with the content team to analyze the commercial conversion metrics of our organic growth pillars from storytelling, rapid trendjacking content and viral hook frameworks to O2O event and IPs.

Job Requirements:

• Bachelor’s degree in Business Administration, Marketing and Communication, Social Media, or a related discipline.
• Thrive in a fast-paced startup environment, running your own side-hustles, or building first-hand data or growth workflows from scratch or early-stage settings.
• Strong unit-economics modeling skills, and hands-on proficiency in data scraping, extraction frameworks handling unstructured data, and integrating Large Language Model APIs alongside modern tools like Claude connectors Perplexity, Firecrawl, etc.
• Possess strong business acumen and understand how to link raw user-acquisition metrics directly to bottom-line business growth.
• Deep, intuitive understanding of GBA youth culture, cross-border digital marketing and AI trends and internet slang.
• Good command of written and spoken English and Chinese, including Cantonese. Putonghua would be an advantage.