Data Analyst (Digital Division)

The Data Analyst is responsible for providing analytical support necessary to derive business insights and data-driven products using internal and external data sources. You will work with working teams and stakeholders to provide in-depth analysis of ABS-CBN’s assigned digital platforms. This is done by providing information support for strategic business priorities, understand business/functional strategies, craft analytic/reporting solutions to support these strategies, presentation of solutions to business teams, and ongoing analytic/reporting support for business initiatives.

Major Duties and Responsibilities

• Coordinating with working teams to define success metrics, ensure proper tracking of experiments and measuring the value generated for the assigned platform.
• Communicating business insights, project goals, and presenting data visualizations.
• Analyzing large datasets and synthesizing insights to spot opportunities for growth and make recommendations for stakeholder buy-in
• Documenting business analytics requirements, analyzing KPIs and metrics, data mapping, and ensuring accuracy of reports
• Identifying possible process optimizations which may include leading automation projects
• Collaborating with Engineering team for requirements elicitation and user acceptance testing for the deliverables

Qualifications

• Bachelor’s Degree in Mathematics, Statistics, Data Science, or other related course
• 1-2 years of relevant experience in statistical analysis, digital analytics, business intelligence or product analytics; experience working in a digital agency or a digitally-savvy media company (broadcast or OTT) is a plus
• Proficient in MS Excel, MS PowerPoint, and/or Google Sheets, Google Slides
• Knowledgeable in programming languages such as Python, R or SQL is a plus
• Experience with product and/or website analysis using a variety of analytics tools (ex. Google Analytics, GA4, Amplitude, MoEngage, etc.)
• Has excellent writing and communication skills
• Excellent analytical and problem-solving skills
• Able to effectively visualize and communicate insights to key stakeholders
• Passionate about learning and technology
• Knowledge in digital marketing and digital ads
• Strong critical thinking skill