Data Analyst (Marketing Analytics)

Shape the Future of Consumer-Centric Marketing Through Data

At Alaska Milk Corporation, we believe data-driven insights are at the heart of building meaningful consumer connections and driving sustainable business growth. We are looking for a highly analytical and commercially minded Data Analyst to join our Marketing team and transform complex data into actionable business insights.

This role is ideal for a professional who thrives at the intersection of analytics, consumer understanding, and business strategy. You will serve as a key partner to Marketing, Insights, R&D, Finance, and Commercial teams in identifying opportunities, influencing decisions, and enhancing marketing effectiveness.

What You'll Do

Lead Marketing Analytics Strategy

• Develop and execute a comprehensive marketing analytics roadmap aligned with business and brand objectives.
• Drive data-informed decision-making across key marketing initiatives.

Translate Data into Actionable Insights

• Analyze and integrate insights across multiple marketing data domains, including:

  • Business performance and market share
  • Consumer behavior and attitudes
  • Brand health and equity metrics
  • Product innovation and performance
  • Retail and competitive intelligence

Identify Growth Opportunities

• Generate insights and recommendations that uncover business, brand, and category growth opportunities.
• Deliver compelling storytelling that translates analytical findings into strategic actions.

Manage Tracker and Performance Reporting

• Oversee the end-to-end management of business, consumer, and retail trackers.
• Ensure data integrity, timely reporting, and meaningful interpretation of results.

Drive Cross-Functional Collaboration

• Partner with Marketing, Sales, R&D, Finance, and external research agencies to embed insights into planning and execution.
• Influence strategic decisions through evidence-based recommendations.

Vendor and Research Management

• Manage external research and analytics partners.
• Continuously improve analytics tools, methodologies, and reporting frameworks.

What We're Looking For

Qualifications

• Bachelor's degree in Statistics, Data Analytics, Marketing, Economics, Business, Psychology, or a related field.
• Proven experience in marketing analytics, consumer insights, business intelligence, market research, or related functions.
• Strong analytical and problem-solving skills with the ability to synthesize large and complex datasets.

Preferred Experience

• Experience handling consumer, market, brand, and retail data.
• Strong understanding of brand health tracking, consumer segmentation, and marketing effectiveness measurement.
• Experience working with syndicated data, market research agencies, and analytics platforms.
• Advanced proficiency in Excel and data visualization tools such as Power BI, Tableau, or similar platforms.

Success Profile

We are looking for someone who is:

• Highly analytical yet commercially oriented
• Curious, proactive, and insight-driven
• Comfortable influencing stakeholders across functions
• An excellent communicator who can simplify complex data into clear business recommendations
• Capable of balancing strategic thinking with hands-on execution

Why Join Alaska Milk Corporation?

• Be part of one of the Philippines' most trusted and loved consumer brands.
• Work in a collaborative environment that values innovation, insight, and continuous improvement.
• Gain exposure to strategic business decisions and high-impact marketing initiatives.
• Join a company committed to developing talent and driving meaningful growth.