Data Analyst (Marketing/Media Reporting)

Havas Center of Excellence (CoE)

The Data Analyst for the Biddable CoE is a pivotal member of our team, responsible for transforming complex marketing data into clear, actionable insights and reports. This role encompasses the entire analytical process, from data collection to visualization, ensuring that marketing communication strategies are effectively measured, monitored, and optimized. The ideal candidate will be adept at identifying trends, patterns, and anomalies, and proactively communicating recommendations that drive strategic decisions for both clients and internal teams.

Key Responsibilities:

- Reporting and Dashboard Development: Design, build, and maintain custom and automated reports, dashboards, and visualizations for client marketing campaigns, ensuring accuracy and relevance.

- Data Collection and Management: Collect, maintain, manage, interpret, and analyze data from various internal and external sources, ensuring data integrity for reporting purposes.

- Performance Analysis and Optimization: Conduct ongoing and ad-hoc analyses of marketing channel and website performance to identify trends, patterns, and anomalies. Develop actionable recommendations to optimize campaign strategies and inform future initiatives.

• Insight Generation and Communication: Translate complex data findings into clear and compelling insights that drive marketing strategy. Collaborate with client management and strategy teams to effectively present findings and recommendations.

• Cross-Functional Collaboration: Work closely with agency teams and clients to share key learnings from data analysis and contribute to the development of measurement tools and reporting standards.

• Process Improvement: Participate in performance audits and identify opportunities for automation and efficiency in reporting processes.

Qualifications:

• Bachelor’s or master’s degree in marketing, Mathematics, Statistics, Engineering, or a related quantitative field.

• 1 year of professional experience in data analysis, preferably within media, ad tech, mar-tech, or digital marketing environments.

• Advanced proficiency in English (written and spoken).

• Data Analysis & Reporting: Demonstrated expertise in Microsoft Excel (creating charts, pivot tables, advanced formulas; VBA is a plus) for data manipulation, analysis, and presentation.

• Data Visualization Tools: Proficiency in data visualization platforms such as Power BI, QlikView, and/or Tableau to create impactful dashboards and reports.

• Office Suite: Strong command of other Microsoft Office applications (e.g., PowerPoint for presentations).

• Familiarity with various analytics and data tools relevant to marketing and reporting.

If you are a Professional in Analytics with a passion for marketing analytics and are eager to make a significant impact on our clients' success, we would love to hear from you! Apply now to join the Center of Excellence team within Havas Media Group and take your career to new heights.