Data Analyst - Offline Acquisition

About The Role The Promoter Acquisition & Activation Analyst is responsible for managing and optimizing the end-to-end Promoter Leads funnel, from lead generation and qualification through acquisition, activation, performance, retention, and reactivation. The role partners with Operations, Marketing, Sales, Product, Finance, and HR to deliver data-driven insights, improve conversion rates, enhance promoter experience, and maximize acquisition efficiency.

Key Responsibilities

• Monitor and analyze the complete promoter acquisition and activation funnel, identifying conversion opportunities and operational bottlenecks.
• Track and report key business KPIs, including lead quality, conversion rates, acquisition costs, activation, productivity, retention, and reactivation.
• Evaluate marketing campaigns, audience segmentation, and acquisition channels to improve lead quality while reducing acquisition costs.
• Analyze Call Center and Sales performance, including agent productivity, sales conversion, interview performance, and follow-up effectiveness.
• Identify trends, root causes, fraud, duplicate cases, and process gaps, providing actionable recommendations to improve operational performance.
• Collect and analyze promoter feedback, satisfaction, and experience throughout the acquisition journey to support continuous improvement.
• Build and maintain dashboards, reports, and forecasting models to support strategic and operational decision-making.
• Collaborate with Product and Technology teams to define business requirements, improve digital acquisition tools, and optimize the promoter journey.
• Support the design and evaluation of incentive programs, referral programs, engagement initiatives, and promoter activation strategies.
• Ensure data accuracy, KPI governance, and reporting consistency across all Promoter Leads activities.

Qualifications

• 1–3 years of experience in Business Analysis, Operations Analysis, Performance Analysis, or a similar analytical role.
• Strong analytical and problem-solving skills.
• Advanced proficiency in Microsoft Excel or Google Sheets.
• Experience with SQL and BI tools (Power BI, Looker Studio, Superset, Tableau, etc.) is preferred.
• Excellent communication and stakeholder management skills.

Success Metrics

• Improved funnel conversion rates.
• Reduced Promoter Acquisition Cost (PAC).
• Higher promoter activation and productivity.
• Improved retention and successful reactivation.
• Increased lead quality and campaign efficiency.
• Timely, accurate, and actionable reporting that supports business decisions.

Why Join Us? At Baly, you'll have the opportunity to build a strong foundation in data analytics while working on real business challenges. You'll collaborate with experienced teams, develop your analytical and technical skills, and contribute to decisions that directly impact the business. We value curiosity, critical thinking, and a willingness to learn above all else, giving you the opportunity to grow into a highly capable data professional.