TVS Srichakra
Data Analytics Lead
Skills
2 months ago
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Important information
Contract type:
Permanent
Salary:
₹2,500,000 – ₹4,000,000 / year
Location:
Chennai, Tamil Nadu, India
Work mode:
Onsite
Published on:
31 August 2026
What they need
Role & responsibilities: -:-
- Define and own the long-term, structural
roadmap for trade spend and incentive evolution
- Manage the end-to-end trade spend budget -
planning and governance
- Design and continuously refine scheme and
incentive construct to optimize return on spends
- Track pricing of the current SKU portfolio versus
competitors and flag pricing gaps
- Track effectiveness of key BTL investments and
flag gap areas for course correction
Preferred candidate profile :-
- 7 to 12 years in data analytics, trade marketing, preferably in tyres, auto components, lubricants, batteries or other distributor-driven aftermarket
- Hands-on experience designing and managing distributor/retailer schemes and incentive structures in a replacement/aftermarket channel
- Process knowledge for pricing tracking - competitor price benchmarking, new-product price discovery, and margin/mix analysis
- High analytical skills - comfortable with large datasets, Excel/BI tools, and building ROI and scenario models; exposure to trade-promotion or pricing tools a plus
- Strong cross-functional stakeholder management across Sales, Finance,
- MBA or degree in Business, Finance, Economics, or Engineering preferred; familiarity with tyre or auto-aftermarket dynamics a strong advantage
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