Data Analytics Specialist

Job Purpose:

Data Analytics Specialist provides data, reporting and analytical support for Persistency Tribe initiatives across customer journey, premium collection, operational excellence, and channel engagement. The role translates persistency, payment and customer data into actionable insights, measurement frameworks and performance tools that enable the Tribe and business stakeholders to improve policy persistency, customer retention, payment continuity and long-term policy value. The role will utilize AI and machine learning outputs to measure and elevate business impact.

Responsibilities:

Autopay and Credit Card Performance Reporting and Data Enablement

• Develop and maintain reports for Autopay/Credit Card penetration, premium collection and channel performance reviews.
• Prepare data-driven inputs for monthly channel meetings, Tribe reviews and senior management discussions.
• Design, develop, enhance and maintain Power BI dashboards and self-service reporting solutions to improve stakeholder adoption, insight generation and decision-making effectiveness. Continuously optimize dashboard usability, visualization and performance based on user feedback and business needs.
• Automate manual reporting processes and improve analytics scalability using SQL, Python, Power BI or equivalent tools.

Customer Journey and Payment Analytics

• Analyze customer payment journeys, Autopay enrolment, credit card usage, billing touchpoints, renewal continuity and friction points across customer segments and product cohorts.
• Support initiative design and prioritization through opportunity sizing, segmentation, funnel analysis and impact estimation for payment portal, save/switch card, reminder and Autopay campaigns.
• Translate findings into practical recommendations for customer messaging, operational journeys and channel engagement playbooks.

Channel Engagement and Intervention Measurement

• Develop and maintain GA, SAC, ABD and channel prioritization frameworks using business performance, adoption, persistency, premium collection and opportunity-sizing data to support resource allocation, visit planning and intervention targeting.
• Provide ongoing analytics and tracking for agency visits, campaigns, contests and channel interventions, including pre/post performance assessment, action effectiveness measurement and recommendation of next-best actions.

Premium Collection and Operations Performance Analytics

• Track and explain premium collection performance, including T25 outbound call outcomes, voicebot/human follow-up results, centralized caller performance and automated re-attempt journeys.
• Create operational performance dashboards for lead allocation, workflow routing, reachability, conversion, recovery and SLA adherence.
• Use model scores and operational data to support prioritization and measurement.

Qualifications:

• University degree in Data Analytics, Statistics, Actuarial Science, Mathematics, Computer Science, Economics, Business Analytics or related discipline.
• 5+ years of relevant experience, ideally in life insurance, financial services or customer retention analytics.
• Strong analytical capability with hands-on experience in SQL and dashboarding tools such as Power BI/Tableau; Python/R/SAS experience preferred for advanced analysis and automation.
• Solid understanding of life insurance persistency, premium collection, payment journeys, customer segmentation, channel performance or equivalent customer-retention domains.
• Ability to translate complex data into business insights, executive-ready stories and practical action plans for cross-functional stakeholders.
• Experience designing measurement frameworks, initiative tracking, pre/post analysis, funnel analysis, cohort analysis or uplift/ROI measurement.
• Strong stakeholder management, communication and problem-solving skills; proficiency in written and spoken English.

เพื่อให้เป็นไปตามมาตรฐานและนโยบายการคัดสรรบุคลากรของบริษัท เอไอเอ (ประเทศไทย) หลังผ่านการคัดเลือกแล้ว ผู้สมัครต้องได้รับการตรวจประวัติอาชญกรรมก่อนเริ่มงาน ทั้งนี้ บริษัทจะเก็บประวัติอาชญากรรมของท่านตามนโยบายข้อมูลส่วนบุคคลของบริษัท รายละเอียดตามลิงค์แนบ [https://www.aia.co.th/th/about-aia/privacy/candidate]

In accordance with recruitment policy and hiring standard of AIA (Thailand) Company Limited, after completing the selection process, you are required for criminal background check before joining the company. Your criminal record information will be retained according to the PDPA policy of the company. As per attached link [https://www.aia.co.th/th/about-aia/privacy/candidate]