DATA & CONTENT STRATEGIST

I. About US:

Golden Communication Group provides integrated marketing communication services with one vision: By communications, we move the world with good things, world-class services and local solutions.

Location: 3rd&4th Floor, G8 Golden Building, 23 Tran Cao Van, Sai Gon Ward, HCMC

Working hours: Monday - Friday (9:00 – 18:30)

Job purpose: We are looking for a Content Strategist to join our team in delivering actionable insights and high-impact content strategies for our brands. This role requires a strong blend of analytical capability, strategic thinking, and cultural awareness to drive brand growth and ensure alignment with market needs.

II. Key Responsibility

1. Campaign Performance Analysis

• Monitor and evaluate key KPIs across social platforms by campaign.

• Conduct social listening to assess campaign sentiment and influencer effectiveness.

2. Monthly & Quarterly Content & Brand Optimization

• Conduct social media brand audits to identify strengths and improvement areas.

• Benchmark brand performance against competitors and recommend optimization strategies on a quarterly and monthly basis.

3. Cultural & Brand Alignment

• Research cultural insights to ensure communications resonate with target audiences.

• Review and adapt content to align with brand voice, messaging, and market context.

4. Consumer Research & Trend Analysis

• Identify emerging consumer trends and market shifts.

• Provide actionable insights to inform brand positioning and campaign strategies.

III. Requirement

Experience & Skills

• 6 – 12 months of experience in strategic planning, brand strategy, or marketing analytics (agency experience preferred). Proficiency with social listening tools is a plus.

• Strong analytical skills with the ability to transform data into strategic recommendations.

• In-depth understanding of social and influencer performance metrics.

• Cultural awareness and ability to adapt strategies to local market nuances.

• Excellent command of English (both written and spoken).

If interested, please email to [email protected] your CV and prove that you have what it takes through 1 of the 2 assignments below. Your deadline is 23/10/2026:

ASSIGNMENT 1: SOCIAL COMMUNITY STRATEGY FOR A BANKING BRAND

Objective: Analyze how banks build and manage social communities to engage customers, deliver relevant value, and strengthen long-term relationships.

Tasks:

• Competitive landscape: Identify 3 banks with active social communities and analyze their community-building approaches, platforms, and target audiences.
• Content & audience insights: Analyze key content pillars, audience interests, and engagement patterns to understand what drives participation and builds trust.
• Community performance: Evaluate available engagement metrics and content performance to identify effective practices, gaps, and opportunities for improvement.
• Strategic recommendations: Propose 3 data-informed recommendations to strengthen community engagement, improve content effectiveness, and support the bank’s business objectives.

Deliverable: A short presentation outlining key findings, data-backed insights, and strategic recommendations

ASSIGNMENT 2: CONTENT & INFLUENCER STRATEGY – SAMSUNG GALAXY A X GEN Z

Objective:

Analyze how Samsung Galaxy A engages Vietnamese Gen Z through content and influencer marketing to strengthen brand relevance, drive product consideration, and support sales growth.

Tasks:

• Competitive landscape: Analyze how Samsung Galaxy A and 2 competing smartphone brands engage Gen Z through content and influencer marketing.
• Content & audience insights: Evaluate key content themes, formats, and influencer collaborations to understand what resonates with Gen Z and drives engagement.
• Performance analysis: Assess available data and performance signals to understand how content and influencer activities contribute to brand awareness, product consideration, and purchase intent.
• Strategic recommendations: Propose 3 data-informed recommendations to improve content effectiveness, influencer collaboration, and campaign impact on product sales.

Deliverable: A short presentation featuring campaign analysis, data-backed insights, and strategic recommendations.