Data Enrichment Manager

Inspired is a market leading, technology-enabled provider of energy and sustainability solutions in the UK - supporting businesses to transition to net zero carbon and manage their response to climate change.

Established in 2000, we became the first publicly quoted advisor following a successful AIM debut in 2011. We are now the UK’s number one destination for businesses seeking expert insight and advisory services to help them manage their energy costs, reduce their carbon emissions and prove their net zero carbon and ESG strategies to their investors and customers

We are looking for a Data Enrichment Manager to join our successful Marketing team. This role is home based with occasional travel to offices required.

Role and Responsibilities

The Data Enrichment Manager will own the development and enrichment of Inspired’s commercial prospect and account data, ensuring Marketing and Sales have the intelligence required to identify, prioritise and engage the right organisations and decision-makers.

The role will move Inspired beyond basic contact data by building commercially useful account intelligence across the target market, including organisational characteristics, key stakeholders, sector information, energy and sustainability indicators, existing relationships, buying signals and other relevant commercial attributes.

Working closely with Strategic Marketing, Demand Generation, Market Activation, Sales and Marketing Operations, the role will ensure data becomes an active source of commercial opportunity rather than simply a database administration function.

The successful candidate will be required to:

• Own Inspired’s prospect and account data enrichment strategy.
• Build and maintain high-quality target account datasets across Inspired’s priority markets and sectors.
• Define the data required to support new-logo acquisition, ABM, cross-sell and market activation programmes.
• Enrich company records with relevant firmographic, commercial, sector and market intelligence.
• Identify and maintain relevant decision-makers, influencers and buying committee contacts within target organisations.
• Develop data points and indicators that help identify organisations with a higher propensity to require Inspired’s Energy, Sustainability and Optimisation services.
• Use external datasets, research tools, public information and commercial intelligence platforms to improve account understanding.
• Develop processes to identify organisational change, trigger events, buying signals and other commercially relevant intelligence.
• Work with Strategic Marketing to develop detailed intelligence for priority strategic accounts.
• Work with Demand Generation and Market Activation to create accurate and actionable campaign audiences and prospect lists.
• Work with Marketing Operations to ensure enriched information is appropriately structured and maintained within HubSpot.
• Establish data quality, completeness and coverage standards and report against them.
• Identify duplicate, incomplete, inaccurate or outdated records and establish processes for remediation.
• Evaluate and manage appropriate data, enrichment and intelligence platforms and suppliers.
• Ensure prospect data is collected, processed and used in accordance with GDPR and relevant data protection requirements.
• Develop repeatable processes that continually improve the depth and commercial usefulness of Inspired’s target-market intelligence.
• Measure success not simply by the volume of data added, but by its contribution to account prioritisation, prospect engagement, meetings, opportunities and pipeline.

Qualifications and Experience Requirements

Essential:

• Experience working with B2B commercial, marketing, CRM, research or prospect data.
• Strong understanding of data enrichment, data quality and database management principles.
• Excellent research and analytical skills with the ability to turn multiple sources of information into commercially useful intelligence.
• Experience working with CRM systems and large account or contact datasets.
• Strong attention to detail and commitment to data accuracy.
• Strong Excel or equivalent data manipulation skills.
• Good understanding of B2B organisational structures and the identification of relevant decision-makers and buying groups.
• Understanding of GDPR and the requirements surrounding B2B prospect and marketing data.
• Commercial mindset with an understanding that data quality should ultimately support sales and marketing performance.

Desirable:

• Degree or equivalent qualification in Business, Marketing, Data, Research, Economics or a related discipline.
• Experience using HubSpot CRM.
• Experience with commercial intelligence, company data, intent data or prospecting platforms.
• Experience within energy, sustainability, utilities, consultancy or another complex B2B market.
• Experience developing Ideal Customer Profiles, segmentation models or account scoring methodologies.
• Experience using external datasets, APIs or automated enrichment tools.
• Understanding of energy, sustainability and optimisation indicators that could be used to identify commercial opportunities within target organisations.

What we offer

• Training and development opportunities
• Company pension
• Life insurance
• Enhanced maternity and paternity
• Benefits portal, with a wide range of benefits
• 4pm finish on Friday

If you are interested in the role and would like to be considered, please apply now and a member of our In House Recruitment Team will be in touch. Good Luck!

If you require any reasonable adjustments during the recruitment process, please let us know.