Data Insights Analyst

Company Description

Let your passion fly!

We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart.

All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won’t be your last. It could take you anywhere. Join us and discover just how far you can go!

Role Introduction

​​The Data Insights Analyst is involved in the analysis, implementation and performance management of the market or region for optimisation of Corporate, Agency and Digital Sales programmes.  In this role, you will support the Business Insights & Analytics team’sThe Data & Insight Analyst is responsible for the analysis, implementation and performance management of the region. The role is also responsible for optimisation of Corporate, Agency and Digital sales programs.  In this role, you will support the end-to-end regional commercial strategy planning process, starting from goal setting, initiatives formulation to implementation and tracking, with the aim to drive revenue across different customer segments and distribution channels. You will use data analytical tools (both internal and external) to perform analysis and provide commercial teams (i.e. Regional Marketing, Digital, Sales teams) with actionable insights that helps to identify revenue opportunities. You will also be responsible for measuring the success of all sales or go-to-market activities, as well as sharing all learnings with respective stakeholders for future improvements​

Key Responsibilities

Business Planning

• Item 1 of 3, Consolidate local market intelligence or any sales opportunities (e.g. MICE, special group movements) and share/discuss with Head Office with proposed plan to win deals with high success rates and incremental revenueConsolidate local market intelligence or any sales opportunities (e.g. MICE, special group movements) and share/discuss with Head Office with proposed plan to win deals with high success rates and incremental revenue
• Item 2 of 3, Support local sales teams in tracking incentives performance, business development or up-/cross-selling activities so that CX remains as the preferred choice for the trade partners and for our customersSupport local sales teams in tracking incentives performance, business development or up-/cross-selling activities so that CX remains as the preferred choice for the trade partners and for our customers
• Item 3 of 3, Observe market activities and brainstorm with local stakeholders to design customised products for targeted customer segments, and collaborate with Head Office for new product launchesObserve market activities and brainstorm with local stakeholders to design customised products for targeted customer segments, and collaborate with Head Office for new product launches

Analytics Champion

• Item 1 of 5, Act as the analytics champion for the region – i.e. well-versed with all in-house and external data analytical tools (i.e. DDS, QlikSense, PRISM)Act as the analytics champion for the region – i.e. well-versed with all in-house and external data analytical tools (i.e. DDS, QlikSense, PRISM)
• Item 2 of 5, Analyse data, develop reports, draw inferences and provide actionable insights to Regional Sales Teams, including new trends/customer purchase behaviours, new sales opportunities and areas of improvementsAnalyse data, develop reports, draw inferences and provide actionable insights to Regional Sales Teams, including new trends/customer purchase behaviours, new sales opportunities and areas of improvements
• Item 3 of 5, Conduct performance tracking of all campaigns/ initiatives with clear and defined metrics; identify learning points and continue to improve to achieve targetsConduct performance tracking of all campaigns/ initiatives with clear and defined metrics; identify learning points and continue to improve to achieve targets
• Item 4 of 5, Drive adoption of all analytical tools and cultivate data-driven culture within the Regional and Local teamsDrive adoption of all analytical tools and cultivate data-driven culture within the Regional and Local teams
• Item 5 of 5, Conduct ad-hoc commercial studies and support Head Office-driven analytics projects when requiredConduct ad-hoc commercial studies and support Head Office-driven analytics projects when required

Pricing and Fares Management

• Item 1 of 7, Provide local-specific insights in the formulation of pricing strategies with HO RMOProvide local-specific insights in the formulation of pricing strategies with HO RMO
• Item 2 of 7, Monitor the effectiveness of the pricing strategies and initiate change discussions when neededMonitor the effectiveness of the pricing strategies and initiate change discussions when needed
• Item 3 of 7, Responsible for year-round proactive campaign planning process – i.e. developing campaign proposals, benchmarking, market insights and campaign trackingResponsible for year-round proactive campaign planning process – i.e. developing campaign proposals, benchmarking, market insights and campaign tracking
• Item 4 of 7, Review and analyse local market Corporate discount parameters, Global Specialty products (i.e. students/MICE/Seamen/Cruise)Review and analyse local market Corporate discount parameters, Global Specialty products (i.e. students/MICE/Seamen/Cruise)
• Item 5 of 7, Manage communications with local sales teams on fare changes, fare conditions revision, new products/campaigns launches and/or any government fares filing (if required)Manage communications with local sales teams on fare changes, fare conditions revision, new products/campaigns launches and/or any government fares filing (if required)
• Item 6 of 7, Assist with checking new live fares on GDS to ensure 100% accuracy and troubleshooting of any fare auto-pricing errorsAssist with checking new live fares on GDS to ensure 100% accuracy and troubleshooting of any fare auto-pricing errors
• Item 7 of 7, Manage ad-hoc fare proposal and requestsManage ad-hoc fare proposal and requests

E&A responsibility

• Item 1 of 1, Emergency and Accident and Crisis Response responsibilities as requiredEmergency and Accident and Crisis Response responsibilities as required

General

• Item 1 of 1, Any other reasonable task as requestedAny other reasonable task as requested

Requirements

• Item 1 of 8, University Degree (preferably in related disciplines) with minimum 2+ years’ experience in data analysis in a regional team set upUniversity Degree (preferably in related disciplines) with minimum 2+ years’ experience in data analysis in a regional team set up
• Item 2 of 8, Strong numerical and statistical analytical skills are essentialStrong numerical and statistical analytical skills are essential
• Item 3 of 8, Able to present analysis clearly with findings and actionable insightsAble to present analysis clearly with findings and actionable insights
• Item 4 of 8, Demonstrated positive and innovative learning attitude, problem-solving skills and stakeholder managementDemonstrated positive and innovative learning attitude, problem-solving skills and stakeholder management
• Item 5 of 8, Knowledge of airline/travel management systems including DDS, MIDT and PRISM is an advantageKnowledge of airline/travel management systems including DDS, MIDT and PRISM is an advantage
• Item 6 of 8, Practical experience with any analytical tools (e.g. QlikSense, Tableau, PowerBI) is an advantagePractical experience with any analytical tools (e.g. QlikSense, Tableau, PowerBI) is an advantage
• Item 7 of 8, Travel/Airline industry experience preferredTravel/Airline industry experience preferred
• Item 8 of 8, Expert knowledge of MS Suite of toolsExpert knowledge of MS Suite of tools

Benefits

Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world’s Top Global Airlines.

Make the most of your leave and take advantage of travel industry discounts including airfares, hotels, tours and car hire.

Fly high with career development opportunities to diversify your skills and experience within the Cathay Pacific family.

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.

Only applications from candidates with a cover letter and the right to work in Singapore without restrictions or sponsorship will be considered.