Data Marketing Executive (B2B & Business Analytics MNC)

About the role

Drive business growth through data, market insights, and strategic marketing. Join a global engineering company where you'll play a key role in transforming data into business opportunities. You'll work closely with sales and management to identify market potential, generate qualified leads, develop marketing initiatives, and provide data-driven insights that support business growth.

Key responsibilities

• Plan and execute B2B marketing initiatives to generate quality leads and support business growth

• Identify new market opportunities through industry and market research

• Develop strategies to increase customer acquisition and improve market penetration

• Support promotional activities that strengthen business performance

• Analyse sales, marketing, and customer data to uncover trends and business opportunities

• Build reports and dashboards to support management decision-making

• Maintain and enhance the company's CRM database to ensure data accuracy

• Work closely with the sales team to identify growth opportunities and improve sales performance

• Provide insights and recommendations that support business development

Business Edge Personnel Services Singapore

EA License No: 96C4864

EA Personnel Reg No: R26159908 (Tan Ying Ying)