Data Performance Manager

Main Responsibilities

• Lead CRM performance analysis across the full customer funnel, identifying growth opportunities and recommending actionable improvements.
• Develop data-driven initiatives and insights to achieve key business KPIs, drive new customer acquisition, and optimize existing CRM programs.
• Partner with cross-functional teams and CRM stakeholders to maximize data utilization and support commercial objectives.
• Analyze customer databases to uncover trends, issues, and opportunities, including customer needs, purchase behavior, and campaign performance.
• Manage the team in monitoring and analyzing daily, weekly, and monthly CRM performance metrics such as acquisition, conversion, retention, and repurchase rates.
• Lead the development and enhancement of CRM dashboards and reporting solutions by integrating data from multiple internal and external sources into a centralized data lake.
• Drive automation and real-time reporting capabilities to improve business visibility and decision-making.
• Act as the key liaison for MarTech platforms and vendors, ensuring seamless data flow, issue resolution, and platform performance.
• Own customer acquisition and brand engagement performance, leveraging data insights to develop programs that improve lead generation and conversion.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Media, Analytics, or a related field.
• Minimum 3 years of experience in digital marketing analytics, CRM analytics, or data-driven marketing.
• At least 2 years of experience using data visualization and MarTech tools to create dashboards, reports, and business insights.
• Strong analytical mindset with a passion for performance measurement, continuous optimization, and A/B testing.
• Proven experience in data querying, dashboard development, and advanced Microsoft Excel capabilities.
• Hands-on experience with Power BI, Looker Studio (Google Data Studio), SQL, and/or Python is highly preferred.
• Experience in FMCG industry is an advantage but not mandatory.
• Solid understanding of digital marketing platforms, including Google Ads, Meta (Facebook), social media platforms, and Google Analytics.
• Strong knowledge of consumer insights, customer analytics, and the ability to translate insights into effective CRM and marketing campaigns.
• Understanding of website functionality, digital ecosystems, and related technology platforms.
• Experience with CRM platforms, preferably Salesforce or similar systems.
• Customer-centric mindset with the ability to develop engaging digital, mobile, and web-based customer experiences.
• Strong stakeholder management, collaboration, and relationship-building skills.
• Ability to work effectively with cross-functional teams, vendors, agencies, and business partners.
• Excellent problem-solving, critical thinking, and decision-making abilities with a proactive, self-driven approach.
• Passion for staying current with emerging trends and best practices in CRM, digital marketing, and MarTech.