Data Scientist

Roles and Responsibilities

• Develop predictive models using Python, SQL, and statistical modeling techniques to drive business decisions.
• Analyze large datasets to identify trends, patterns, and correlations that inform marketing strategies.
• Collaborate with cross-functional teams to design and implement data-driven solutions for network optimization and market mix modeling.
• Design and execute A/B testing experiments to measure the impact of marketing campaigns on business outcomes.
• Provide insights and recommendations based on analysis findings to stakeholders.

Desired Candidate Profile

• 3-8 years of experience in Data Science or related field (Marketing/Consulting).
• Strong proficiency in Python programming language with expertise in Supervised Learning, Machine Learning, Predictive Modeling, Statistical Modeling.
• Experience working with GCP cloud platform is required; knowledge of SQL database management systems.

Must Have Skills:

1. Coding : Python

2. Core ML / Operation Research : Predictive Modelling / Forecasting / Market Mix Modelling / Bayesian/ Linear Optimization and Network Optmization - (Any 2)

3. Data Analysis : Exploratory Data Analysis and Inferential Statistics

Preferred - Gen AI / Agentic exp