Data Strategist

Role Purpose

We are looking for a data-driven storyteller to join our strategy team. You won’t just be "running numbers"; you will be the bridge between raw data and actionable marketing intelligence. Your role is to transform complex datasets from world-class research platforms into the "heartbeat" of our brand strategies.

Key Responsibilities

Data Extraction & Mining: Leverage platforms like YouGov, Meltwater, and GWI to identify consumer trends, brand health, and competitive landscapes.

Data Organization: clean and organize large datasets in Excel with meticulous attention to detail. You should prioritize data integrity and ensure all analytical cases are built on precise, unrounded figures.

Visualization & Reporting: Translate data into clear, compelling stories and dashboards that stakeholders can easily digest.

Business Intelligence: Apply a business-first lens to data, helping the team understand the why behind the numbers to drive ROI and brand growth.

AI Tools Utilization: Actively explore and integrate AI tools (e.g., Claude, GPT, or automation workflows) to enhance data efficiency and strategic output.

Ideal Profile

Degree in Business Analytics, Statistics, Economics, or a related field requiring strong quantitative logic.

Technical Savvy, Expert-level proficiency in Excel and experience with data visualization tools.

Business Sensitivity: You don't just see numbers; you see opportunities, risks, and human stories.

AI Practitioner (A Plus): Experience exploring or creating your own AI projects (e.g., building custom GPTs, automating data workflows, or using Gen-AI for content experiments).

Creative & Social Savvy (A Plus):: Project experience or a deep interest in social media strategy and brand activation.