DE KROES

De Kroes - Website - brand activation

New Website for De Kroes – Developed by Stepfive Driving Brand Growth Through Design: A New Website for De Kroes

To support De Kroes in serving their wholesale distributors, foodservice suppliers, healthcare professionals, and retail partners — both in the Netherlands and across Europe — Stepfive has developed a future-ready website that meets today’s digital and UX standards.

This new platform is not just a digital upgrade; it’s a strategic tool that reflects De Kroes' ambition to strengthen their brand positioning in the competitive food industry. The redesign is tailored to support sales and marketing efforts by improving user experience, streamlining product presentation, and enabling clearer storytelling — essential for both domestic and international markets.

At Stepfive, we specialize in brand development and packaging design for retail and foodservice across the European food landscape. Whether you're targeting B2B buyers or professional end-users, we help you stand out on the shelf and in the market — with strategic creativity that sells.

Looking to elevate your brand presence in the food sector?

Let’s design your success. New Corporate Identity and Website Design The new website was created in alignment with the corporate identity also developed by Stepfive for De Kroes. The result is a modern and professional appearance that reflects the brand’s quality and reliability. The website is user-friendly, visually appealing, and tailored to the diverse target audiences of De Kroes. Customizable CMS for Maximum Flexibility and Control The new website is powered by a customized Content Management System (CMS), giving De Kroes full control to update and manage content at any time. This ensures the platform remains not only user-friendly, but also agile and efficient when it comes to sharing up-to-date product information, marketing content, and sales-focused updates.

For food brands operating in retail and foodservice across Europe, having a flexible digital infrastructure is essential. A customizable CMS enables faster response to market demands, enhanced customer engagement, and streamlined brand communication — all critical for success in a fast-paced, competitive industry. With this website, Stepfive has provided De Kroes with a powerful communication tool that strengthens their online presence and supports their growth in the international market.

De kroes - Brochure - brand activation

De Kroes Magazine – Product Range & Fresh Inspiration in One For De Kroes – a leading supplier of premium ready meals, cold cuts, and meat snacks based in Almere – Stepfive has developed a magazine that also serves as a comprehensive product catalogue.

This dual-purpose publication offers an engaging mix of detailed product information and inspirational content, presenting the full De Kroes assortment in a clear, user-friendly, and visually appealing format.

Designed for foodservice professionals, wholesale buyers, and retail partners across Europe, the magazine helps streamline product selection while reinforcing the brand’s commitment to quality and innovation. Inspiration and Insights by Industry Professionals The magazine goes beyond being just a product catalogue — it serves as a valuable source of inspiration and practical knowledge for customers in hospitality, healthcare, and retail.

Featuring expert tips, industry insights, and real-world applications, the magazine offers actionable advice that supports professionals in their daily operations. With its practical approach and relevant content, it delivers more than product information — it becomes a trusted tool for success in the food industry. User-Friendly and Visually Engaging Design The De Kroes product range is seamlessly integrated throughout the magazine in a clear, intuitive layout. Its visually engaging design turns the publication into both a practical tool and a compelling brand showcase.

More than just a catalogue, the magazine functions as a branded communication asset — reinforcing the De Kroes visual identity while supporting meaningful connections with both existing and potential customers.

Designed to inspire and inform, it reflects the quality and care that define the De Kroes brand. A Brand Statement for De Kroes With this magazine, Stepfive has created a powerful tool that positions De Kroes not only as a premium supplier, but also as a knowledge partner and trusted player in the European food industry.

The result is a professional and visually appealing brand statement that communicates the strength of the De Kroes identity — reinforcing credibility, quality, and expertise across all channels. Meta beschrijving: Discover the De Kroes magazine, developed by Stepfive — an inspiring product catalogue featuring expert tips and a visually engaging presentation of the full assortment.

• Share

Recent Projects

BRAND IDENTITY PACKAGING DESIGN BRAND ACTIVATION All projects

BIEZE REBRANDING LISIMO

LOOK O LOOK PARTY BOTTLE

ALBRON - LE PERRON REFRESHED

ROYAL A WARE MERK ANKLY

Asian-Inspired Meals for ALDI

ALBRON - PIT UPGRADING

Packaging Innovations

ALDI VLEESMEESTERS

Join the Yummy fan club!

Nora Biscuits

Frites Affairs - brand identity

FoodInspiration

ALDI – Sjakie’s Chocolate

The Green Table Brand-ID

AVIKO - Oerfriet

KIPS – Sandwich Spreads

ALDI - Quick Bite

HEALTH & BEAUTY

LOOK-O-LOOK

MartiChoc Brand creation

Best life Brand creation

ALDI – Tasty Convenience

AVIKO – Product Range Brochure

ALDI - Delicious Home

ALDI - Bon Royaal

ALDI - Château chocolade

ALDI - Time4Choco

ALDI – Chocolate

WILD BIRDS - PET NUTRITION

Zwanenberg_Food_Group

WEERRIBBEN ZUIVEL – Dairy

DE KROES – Wrap Sleeves

ALBRON - Fuego

ALBRON - Grand Café

ALDI - Quick Bite

Albron – Grabber Joe’s

CENTER PARCS - Cycle Center

MAÎTRE PAUL

DE KROES

MAÎTRE PAUL - Mini Moments

AVIKO - Homemade gratin

CENTER PARCS - Healthy Weeks

AVIKO - Piepers Plakken

CENTER PARCS - Narrow Casting

AVIKO - Spooky Frites

AVIKO - Avikolympics

ALBRON - Fuego Adventure Grill

ALBRON - Grabber Joe’s

LOOK-O-LOOK - 4D

Albron - Coolcreatoins

ALDI - IJS

AVIKO - ACTIES

ALDI – Frozen Foods

ALDI - ORIENTAL DELIGHT

QUICK START

DE KROES

CHUPA CHUPS - BACK TO SCHOOL

OOSTERBEEK

Van Eigen Deeg Brand creation

BIEZE REBRANDING LISIMO

Packaging Innovations

ALDI VLEESMEESTERS

Nora Biscuits

ALDI – Sjakie’s Chocolate

KIPS – Sandwich Spreads

ALDI - Quick Bite

HEALTH & BEAUTY

LOOK-O-LOOK

ALDI – Tasty Convenience

Best life Brand creation

ALDI - Delicious Home

ALDI - Bon Royaal

ALDI - Château chocolade

ALDI - Time4Choco

ALDI – Chocolate

WILD BIRDS - PET NUTRITION

Zwanenberg_Food_Group

WEERRIBBEN ZUIVEL – Dairy

DE KROES – Wrap Sleeves

ALDI - IJS

ALDI – Frozen Foods

ALDI - ORIENTAL DELIGHT

QUICK START

OOSTERBEEK

BIEZE REBRANDING LISIMO

LOOK O LOOK PARTY BOTTLE

Join the Yummy fan club!

AVIKO - Oerfriet

AVIKO – Product Range Brochure

MAÎTRE PAUL - Mini Moments

AVIKO - Homemade gratin

CENTER PARCS - Healthy Weeks

AVIKO - Piepers Plakken

CENTER PARCS - Narrow Casting

AVIKO - Spooky Frites

AVIKO - Avikolympics

ALBRON - Fuego Adventure Grill

ALBRON - Grabber Joe’s

LOOK-O-LOOK - 4D

Albron - Coolcreatoins

AVIKO - ACTIES

QUICK START

DE KROES

CHUPA CHUPS - BACK TO SCHOOL

BIEZE REBRANDING LISIMO

LOOK O LOOK PARTY BOTTLE

ALBRON - PIT UPGRADING

Join the Yummy fan club!

Frites Affairs - brand identity

FoodInspiration

The Green Table Brand-ID

MartiChoc Brand creation

Best life Brand creation

ALBRON - Fuego

ALBRON - Grand Café

ALDI - Quick Bite

Albron – Grabber Joe’s

CENTER PARCS - Cycle Center

MAÎTRE PAUL

DE KROES

Van Eigen Deeg Brand creation

BRAND IDENTITY PACKAGING DESIGN BRAND ACTIVATION All projects