DE KROES – Wrap Sleeves

De Kroes - Wraps Retail Packaging – Packaging Design & Logo Development

Packaging Design for De Kroes: Eye-Catching and Functional Wrap Sleeves We developed a new packaging design for De Kroes' range of ready-to-eat wraps. The graphic design of the cardboard sleeves is bold and visually striking, featuring vibrant colors and typography inspired by the cultural origins of each wrap. This not only creates strong shelf impact, but also reinforces the brand identity and the authenticity of the product.. The sleeve wraps only the bottom portion of the tray, keeping the product itself clearly visible. This smart design choice improves on-shelf visibility while giving the packaging a modern and distinctive appearance. It not only makes it easier for consumers to recognize the product, but also helps De Kroes stand out in the competitive ready-to-eat meal market.

De kroes - A la minuteRetail Packaging – Packaging Design & Logo Development

Packaging Design for De Kroes: ‘À la Minute’ Ready-to-Eat Finger Food Stepfive developed a series of twenty packaging sleeves for De Kroes’ ready-to-eat finger food, roasted meats, and meat-in-sauce products. These designs stand out through a unique visual combination of a plastered wall background, distinctive color schemes, and retro-style typography—creating an authentic and eye-catching look that enhances the brand's appeal. The new packaging line is named À la Minute, highlighting the speed and convenience of the product—quick and tasty bites. The design gives the brand a nostalgic feel while simultaneously reflecting today’s demand for fast, high-quality meals. With this extensive product line, De Kroes has not only created a visually distinctive design but also established a brand identity that resonates with consumers seeking both convenience and flavor.

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