Dealer Development Manager

Role & responsibilities :

• Identify potential locations and appoint new EV scooter dealers/dealership partners.

• Conduct market surveys to identify high-potential cities, towns, and territories for network expansion.

• Generate leads for prospective dealers through market visits, references, competitor mapping, and business networks.

• Evaluate dealer candidates based on:

• Financial capability

• Business experience

• Market reputation

• Location potential

• Investment capacity

• Showroom/workshop infrastructure

• Manpower availability

• Negotiate and finalize dealer margins, commercial terms, targets, investment requirements, and agreements.

• Ensure timely opening and activation of EV scooter dealerships/showrooms.

• Guide dealers regarding showroom layout, branding, product display, test-drive area, charging facilities, and workshop requirements.

• Develop the dealer network according to company territory and market-coverage plans.

• Set and monitor monthly and quarterly dealer sales targets.

• Track dealer performance and prepare dealer-wise action plans to improve sales.

• Monitor key metrics such as enquiries, leads, test drives, bookings, retail sales, cancellations, stock, and ageing inventory.

• Improve dealer profitability through better sales planning, inventory management, financing options, accessories, and other revenue opportunities.

• Coordinate with dealers to organize roadshows, EV awareness camps, test-ride events, exhibitions, corporate activities, and local marketing campaigns.

• Study competitor EV scooter models, pricing, offers, dealer networks, customer feedback, and market strategies.

• Ensure adequate availability of vehicles, spare parts, accessories, and service support at dealerships.

• Coordinate with the service team to establish and maintain EV scooter service centres and trained technicians.

• Ensure dealers have appropriate charging infrastructure and basic EV technical support.

• Train and develop dealer sales teams on product features, EV technology, battery, range, charging, warranty, finance, and customer handling.

• Maintain strong relationships with dealers and resolve commercial, operational, sales, and service-related issues.

• Conduct regular dealer performance reviews and business meetings.

• Ensure compliance with company policies, dealership standards, documentation, and applicable EV/automotive regulations.

• Provide regular MIS reports, market intelligence, dealer expansion plans, and sales forecasts to management.

Preferred candidate profile :

• Graduate in BBA/MBA (Marketing), Automobile Management, Sales & Marketing, or a related field.

• 8 to 10 years of experience in CRM, customer experience, automobile sales, dealership operations, or related industries.

• Experience in the automotive/EV industry is preferred.

• Strong understanding of lead management, customer lifecycle, sales funnel, test-drive management, and customer retention.

• Good understanding of EV products, charging infrastructure, battery technology, range, warranty, and after-sales service is an advantage.

• Leadership and team-management skills are preferred for a managerial position.