Demand Creation Manager

Roles and Responsibilities :

Branding: Planning and rolling out branding activities according to the monsoon, business plan and business situations, creating maximum visibility through displays (such as dealer boards, arches, wall paintings, shop paintings, dealer shutter paintings, daily newspaper advertisement, publishing articles in the dailys), circulating general literatures by the HO to the field, printing customized materials based on local need in vernacular language and circulating it for field promotions (incl. literatures to convey the change of brand ‘godavari’ to ‘gromor’), selectively meeting large-size farmers in the villages to promote Coromandel products, participating in crop seminars, conducting CSR activities such as soil health day, special campaigns such as mission million campaign, conducting animal check-up, etc

Market Study & Campaign Planning: Studing the market conditions, competitor strategies, product performances in the previous years, taking feedback on Coromandel products & brand (from farmers and dealers) and accordingly planning the promotional/campaigning events & the budget. The nature of campaigns include van campaign (road shows), wall painting, farmer meetings, flash campaigns (all coming in one place and doing mass campaigns), voice sms, local television advertisement, cinema hall campaigns, arch gates in dealer place, dealer boards etc. Also, developing mechanism for measuring the effectiveness of the campaigns and its impact over the sales & liquidation.

Vendor Management: Based on the campaign plans - listing out areas where external vendor support is required (printing of promotional materials, arranging av vans, carrying out painting and decoration, advertisement agencies etc), identifying suitable vendors from local areas with the support of sales team, obtaining proposals, negotiating with the support of DAM and finalizing the agreement after getting due approval from the DNH. Working closely with the vendors to execute the tasks planned, reviewing the effectiveness and doing necessary course correction.

Job Requirements :

• 4-10 years of experience in brand management or a related field.
• Strong understanding of campaign planning, execution, and evaluation.
• Excellent marketing skills with ability to develop effective promotional activities.
• Proficiency in conducting market studies and analyzing data to inform business decisions.