Demand Generation Campaign Manager

Who you are

• 5+ years of experience in demand generation, integrated marketing, or campaign management, preferably in a B2B environment, with a demonstrated ability to execute complex workflows adhering to strict GTM standards and SLAs. You take ownership of delivery and hold yourself and teams accountable to commitments
• A natural collaborator who excels at building relationships and influencing stakeholders across different teams to achieve shared campaign goals. You communicate with clarity and conviction, earn trust quickly, and navigate competing priorities with diplomacy
• You are comfortable working with marketing metrics to measure campaigns and possess a resilient mindset, focused on iterating quickly based on data. You see setbacks as learning opportunities and adjust tactics without losing momentum
• You exercise good judgment within your campaign scope, making decisions without requiring constant direction. You know when to escalate and when to solve problems independently. You balance speed with rigor
• You embrace a test-and-learn approach, prioritizing rapid execution, failing fast, and iterating quickly to drive continuous improvement. You stay curious about new channels, tactics, and approaches and are willing to experiment
• Excellent written and verbal communication skills, capable of presenting complex information clearly and driving alignment. You document your work, share insights proactively, and help others understand both the "what" and the "why" behind campaign decisions
• Track record of owning multiple campaigns or programs from planning through optimization
• Comfort with marketing technology, analytics platforms, and data-driven decision-making
• Experience with cross-functional project management and stakeholder coordination
• Ability to manage ambiguity and work effectively amid competing priorities
• Organized, detail-oriented approach to execution and documentation

What the job involves

• The Demand Generation Campaign Manager owns the end-to-end execution, orchestration, and optimization of integrated campaigns focused on generating, capturing, and converting net new demand and driving pipeline and bookings with Revenue partners. You operate as the central hub for your campaigns, responsible for synthesizing strategy into a cohesive multi-channel journey
• You are accountable for measuring performance against funnel targets and championing a resilient, test-and-learn approach for continuous improvement. You bring judgment and autonomy to your role, making decisions within your campaign scope while contributing to how the broader function operates
• End-to-End Campaign Execution
• Own the full execution lifecycle of assigned integrated campaigns, leveraging execution playbooks and standards set by the function. You manage timelines, dependencies, and quality across multiple workstreams and make tactical decisions to keep programs on track and aligned to objectives
• Cross-Channel Orchestration
• Serve as the central hub for your campaigns, actively managing cross-functional dependencies and timelines to ensure programs launch on time. You coordinate and integrate the efforts of channel owners (Paid Media, Web, Lifecycle, Field) and Brand partners to create a single, cohesive customer journey. You hold teams accountable to SLAs and escalate blockers proactively
• Brief Development & GTM Alignment
• Drive the creation of clear, comprehensive campaign briefs that detail objectives, targeting, messaging, and channel mix, ensuring full strategic alignment with PMM, Content, Brand, and Revenue teams. You synthesize feedback and make recommendations to refine strategy when data or stakeholder input suggests adjustments
• Pipeline Accountability & Resiliency
• Own campaign performance management against funnel targets (leads, MQLs, IOs). When programs underperform, you proactively identify new tactics, iterate on existing ones, and champion a resilient, test-and-learn mindset to ensure we hit our goals. You take ownership of outcomes and adjust course as needed
• Data Analysis & Iteration
• Rigorously measure campaign performance, communicate results to key stakeholders, and derive actionable insights that inform future optimization and budget allocation decisions. You build the measurement infrastructure for your campaigns and use data to make trade-off decisions
• Stakeholder Activation & Revenue Alignment
• Act as the primary operational contact for Sales and SDR teams for your assigned campaigns. You ensure Sales teams are enabled with content and context, and you monitor adherence to internal SLAs and lead routing best practices to maximize the conversion and progression of your campaign-generated opportunities. You develop strong partnerships with Revenue leadership and provide them with the visibility and support they need to execute
• Function Contribution
• Participate in team planning and process refinement. Share learnings and best practices with peers; contribute to how the team evolves its playbooks and standards. You build expertise in a particular domain (channel, audience, motion, or campaign type) and become a go-to resource for the team on that topic

Benefits

• Paid volunteer work
• Paid parental leave
• Work from home opportunities
• Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc
• Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more
• All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure
• Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching
• Apprenticeship program that supports internal movement and growth