Demand Generation Coordinator

Who you are

• 3+ years working in integrated demand generation or in lifecycle marketing within a B2B software environment
• Solid background in email marketing building lifecycle nurture and trigger programs
• Bonus if you have experience with scaled ABM programs and Demandbase or equivalent ABM tool, and with automation and CRM tools (Marketo, Salesforce)
• A history of owning programs end to end, from initial build through final reporting
• At ease with data, able to build campaign reporting and drive proactive optimizations
• A bias towards execution, you fail fast, get things done, and thrive in ambiguity
• Genuinely integrate AI in your day-to-day work, whether you've already built automated or AI-assisted workflows or are clearly heading in that direction and you view AI as a power multiplier
• Highly responsive and collaborative, with the ability to communicate program status and performance clearly across teams

What the job involves

• We're hiring a Demand Generation Coordinator, Customer Marketing. This person will create and manage campaigns across various paid and owned channels that focus on existing customers, an important source of growth for Elastic
• This is a delivery-oriented role suited to someone ready to ramp quickly and drive results. Reporting to the Director of Customer Renewals Marketing, you'll build and run integrated campaigns with a goal of growing adoption, expansion, and renewals within our global customer base, all while making AI a core part of your GTM strategy
• Deliver Integrated demand generation campaigns: Build integrated campaigns for every stage of the customer lifecycle by leveraging email, paid media, webinars, workshops, and ABM channels
• Own end-to-end campaign delivery: Plan, build, execute, optimize, and report on customer marketing and renewal campaigns, taking ownership of program delivery from start to finish
• Partner cross-functionally:Engage with Product Marketing, Content, Email, Marketing Operations, and the Renewals and Sales teams to deliver effective campaigns
• Use telemetry signals to scale: Translate product and consumption signals into prescriptive campaigns that reach the right customers with the right message
• Make AI part of your default workflow: Apply AI tools to streamline how programs are run, from building target audiences and drafting content to detecting signals and optimizing campaigns
• Track real impact: Set up measurement on your programs, dig into the numbers, drive meaningful business results
• Focus on outcomes, not process: Communicate campaign and program status to owners and stakeholders, keep optimizing and improving GTM initiatives

Benefits

• Toast to your health: Fully paid health coverage for you and your family, in many locations.
• Craft your calendar: Flexible location and schedule for most roles.
• Create space for you: Distributed by design workforce, plus generous number of vacation days each year.
• Embrace parenthood: Minimum of 16 weeks of parental leave, plus generous family formation benefits.
• Give back your time: 40 hours each year to use toward volunteering with organizations and causes you’re passionate about.
• Amplify your impact: Double your charitable giving — we match donations up to $1500 USD (or local currency equivalent).