Demand Generation Executive

We're looking for a driven Demand Generation Executive to be the first point of contact for prospective clients. This role is core to our sales pipeline — you'll be making outbound cold calls, engaging leads, and qualifying them before handing off to the sales/BD team. If you're energetic, persuasive, and love the thrill of a good conversation, this role is for you.

Key Responsibilities

• Make outbound cold calls to prospective leads (from provided databases, inbound inquiries, and self-sourced lists) to introduce HabileLabs' services and solutions (Cloud, AI/ML, Web & Mobile Development, Salesforce, DevOps, Data & BI).
• Qualify leads based on defined criteria (budget, authority, need, timeline — BANT/GPCT or similar frameworks) before passing them to the sales team.
• Maintain accurate, up-to-date records of all calls, lead status, and follow-ups in the CRM (Zoho CRM).
• Follow structured call scripts and objection-handling techniques while adapting tone for different prospect personas across industries and geographies.
• Achieve daily/weekly targets for call volume, connect rate, and qualified leads generated.
• Schedule discovery calls/demos for the Business Development team with qualified prospects.
• Conduct basic research on leads/companies before calling to personalize outreach.
• Follow up consistently with warm leads via calls, email, and LinkedIn/WhatsApp to keep them engaged in the pipeline.
• Collaborate with the marketing team to give feedback on lead quality and messaging effectiveness.
• Report daily/weekly performance metrics to the reporting manager.

Required Skills & Qualifications

• Excellent verbal communication skills in English (Hindi a plus); ability to build rapport quickly over the phone, including with international prospects.
• Prior experience in cold calling, telesales, inside sales, or lead generation preferred (IT services/SaaS background is a plus).
• Comfortable with rejection and persistent in following up without being pushy.
• Basic understanding of IT services / cloud / software development offerings (or willingness to learn quickly).
• Familiarity with CRM tools (Zoho CRM experience is a strong plus).
• Good listening skills to accurately gauge lead intent and qualify effectively.
• Self-motivated, target-driven, and comfortable working in a fast-paced environment.
• Basic computer proficiency (MS Excel/Google Sheets, email, LinkedIn Sales Navigator is a plus).

Good to Have

• Prior experience in an IT services company or B2B software consulting environment.
• Familiarity with lead scoring frameworks (BANT, GPCT, etc.)
• Experience calling international (US/EU) prospects or working across time zones.
• Experience using dialers or cold calling /sales engagement tools.

Experience

• 2-5 years
• Excellent in communication skills
• Graduation