Demand Generation Executive

Scale Up Philippines is hiring a Demand Generation Executive for a growing global technology consulting firm. This is a US time zone role focused on building and accelerating qualified enterprise pipeline across North America.

Key Responsibilities

• Develop and execute multi-channel demand generation campaigns across email, LinkedIn, webinars, content, SEO, paid media, events, and outbound channels.
• Own ABM campaigns for strategic enterprise accounts using LinkedIn Sales Navigator, intent data, CRM insights, and digital engagement tools.
• Build campaigns that generate and convert MQLs, SQLs, and qualified sales opportunities.
• Manage lead segmentation, scoring, nurturing, attribution, reporting, and campaign automation using HubSpot CRM.
• Build and maintain targeted prospect lists and account databases.
• Create campaign messaging, value propositions, email sequences, and demand generation assets.
• Partner with Sales and Business Development teams to improve lead handoff, follow-up, and pipeline acceleration.
• Track and optimize KPIs including conversion rates, CPL, MQL-to-SQL conversion, pipeline contribution, attribution, and ROI.
• Maintain campaign dashboards and provide actionable performance insights.
• Monitor buyer behavior, competitor activity, market trends, and intent signals to improve campaign performance.

Required Hard Skills

• 7+ years of experience in Demand Generation, Growth Marketing, B2B Digital Marketing, or related roles within technology, SaaS, consulting, or digital transformation.

• Proven experience generating pipeline for B2B technology, SaaS, AI, Cloud, ERP, HR Tech, or Digital Transformation solutions.

• Advanced hands-on experience with HubSpot CRM and Marketing Automation, including:

  • Campaign management
  • Lead segmentation
  • Lead scoring
  • Automated nurture workflows
  • Reporting and attribution

• Strong experience with Account-Based Marketing (ABM).

• Hands-on experience with LinkedIn Sales Navigator, outbound prospecting, email marketing, webinars, events, and digital campaigns.

• Strong understanding of B2B funnels, buyer journeys, lead lifecycle management, MQL/SQL qualification, and sales handoff.

• Experience measuring CPL, conversion rates, pipeline contribution, campaign attribution, and ROI.

• Strong campaign copywriting and messaging skills.

• Experience managing enterprise-focused campaigns across global markets, especially North America.

Preferred Tools & Platforms

• HubSpot
• LinkedIn Sales Navigator
• Salesforce
• Google Analytics
• Looker Studio
• SEO/SEM and paid media platforms
• AI-powered marketing and productivity tools