Demand Generation Lead

We're looking for a Demand Generation Lead to build, manage, and scale our outbound lead generation engine. You'll own the top of the sales funnel end-to-end — leading a team of Demand Generation Executives who make cold calls and qualify leads — while personally driving strategy, process, targets, and CRM discipline. This is a hands-on leadership role: part coach, part strategist, part operator.

Key Responsibilities

Team Leadership & Coaching

• Lead, mentor, and manage a team of Demand Generation Executives responsible for outbound cold calling and lead qualification.
• Conduct call audits, live call shadowing, and role-plays to continuously improve team pitch quality and objection handling.
• Set individual and team targets for call volume, connect rate, qualified leads, and conversion to meetings/demos; track and report performance.
• Hire, onboard, and train new team members as the team scales.

Strategy & Process Ownership

• Own and continuously refine the outbound calling strategy, scripts, and lead qualification criteria (BANT/GPCT or similar) in line with HabileLabs' service lines (Cloud, AI/ML, Salesforce, DevOps, Web & Mobile Development, Data & BI).
• Segment and prioritize target accounts/industries/geographies (including international markets like US/EU) in collaboration with marketing and leadership.
• Build and maintain playbooks for cold calling, follow-up cadences, and lead handoff to Business Development/Account Executives.
• Identify and evaluate tools (dialers, sales engagement platforms, data enrichment tools) to improve team efficiency.

Pipeline & CRM Management

• Own accurate, disciplined use of Zoho CRM across the team — lead status, activity logging, and reporting.
• Build and maintain dashboards/reports on funnel metrics (calls made, connects, qualified leads, meetings booked, conversion rates) for leadership review.
• Ensure smooth, well-documented handoff of qualified leads to the sales/BD team, with tight feedback loops on lead quality.

Cross-functional Collaboration

• Work closely with Marketing to align on campaigns, target segments, messaging, and lead flow volume.
• Partner with Business Development/Sales leadership on pipeline forecasting and quota planning.
• Share market/prospect feedback with leadership to inform positioning and service packaging.

Individual Contribution

• Personally handle high-priority/strategic accounts or calls when needed, leading by example.

Required Skills & Qualifications

• 4–7 years of experience in demand generation, inside sales, telesales, or lead generation, with at least 1–2 years leading or mentoring a calling/SDR team.
• Proven track record of hitting/exceeding cold-calling and lead qualification targets, ideally in IT services, SaaS, or B2B software consulting.
• Excellent verbal and written communication skills in English; experience engaging international (US/EU) prospects is a strong plus.
• Strong working knowledge of CRM systems (Zoho CRM preferred) — pipeline management, reporting, and dashboard building.
• Familiarity with lead scoring/qualification frameworks (BANT, GPCT, MEDDIC, or similar).
• Data-driven approach — comfortable analyzing funnel metrics and translating them into process improvements.
• Strong coaching and people-management skills; able to motivate a target-driven team.
• Self-starter who can operate both strategically (process, planning) and tactically (getting on calls, solving day-to-day issues).

Good to Have

• Experience generating demand for cloud/AI/Salesforce/DevOps or similar technical service lines.
• Experience with sales engagement tools, dialers, or outbound automation platforms.
• Exposure to ABM (account-based marketing) or outbound campaigns targeting enterprise accounts.
• Prior experience scaling a demand-gen/SDR team from a small base.