Demand Generation Lead

YOUR IMPACT ON CULTURE DESIGN

Prospective clients often feel a leadership, performance, or transformation challenge before they can name what is really happening—or see how Culture Design can help.

Your role as a Demand Generation Lead is to close that gap: find the right people, connect them with an idea that matters, and create a reason to talk. You will build the system that turns our existing audiences and relationships into high-priority segments, targeted campaigns, personal outreach, and qualified conversations—with HubSpot making the work visible and repeatable.

Whether interest begins with a past client, subscriber, social follower, referral, campaign, or in-person conversation, you will recognize fit, preserve context, and move the right relationships forward. Because you may be one of their first Gapingvoid contacts, how you listen, communicate, and follow through matters.

This is a hands-on role with no direct reports. You will work closely with our Head of Growth, CEO, and internal teams while owning the systems, campaigns, and follow-through that move growth forward.

Success looks like more qualified meetings, stronger engagement, reliable pipeline visibility, and clear evidence of where interest drops off and which campaigns create growth.

WHAT YOU'LL BE DOING

OWN HUBSPOT AND THE GROWTH STACK. Make HubSpot the source of truth for growth. Audit, clean, and organize existing data, then personally build and manage segmentation, lifecycle stages, workflows, integrations, nurture sequences, consent, source tracking, dashboards, and reporting.

SEGMENT AND ACTIVATE THE RIGHT AUDIENCES. Bring together contacts from our existing CRM, past clients, newsletter subscribers, LinkedIn and Instagram followers, partners, events, and prospects. Identify relevant decision-makers, map relationships and buying signals, and build high-priority segments for targeted campaigns and outreach.

RUN TARGETED CAMPAIGNS. Own campaigns from audience selection through launch and improvement. Pair LinkedIn and Instagram paid activity with research, relationship mapping, personal outreach, email, web, events, referrals, and direct mail to generate qualified interest.

TURN IDEAS INTO DEMAND. Transform Gapingvoid’s IP, research, semiotics, and case studies into compelling lead magnets and campaign content. Partner with internal teams to create assets that sound distinctly like Gapingvoid.

ACTIVATE EVENTS AND RELATIONSHIPS. Build demand through conferences, leadership and client experiences, referrals, partner outreach, and related campaigns. Own promotion, lead capture, CRM tracking, follow-up, and measurement. At select events, start informed conversations, spot buying signals, and turn relevant interest into meetings.

IMPROVE WEBSITE VISIBILITY. Make the website the authoritative home for Gapingvoid’s IP and a reliable inbound channel. Coordinate landing pages, forms, HubSpot pathways, SEO, AEO, analytics, and search-ready content.

MOVE ENGAGEMENT FORWARD. Qualify and route interest based on fit, relevance, timing, and intent. Maintain clear ownership, context, and next actions so promising relationships become qualified conversations.

TEST, LEARN, AND SCALE. Run A/B tests across messages, offers, subject lines, CTAs, landing pages, and follow-up sequences. Identify where interest drops off, adjust quickly, and show which campaigns drive qualified meetings.

WHAT YOU BRING

• Three to five years of hands-on experience building multi-channel B2B demand-generation, growth, lifecycle, or marketing-operations programs.
• Demonstrated experience personally building and managing HubSpot or a comparable platform, including data, forms, segmentation, lifecycle stages, workflows, integrations, nurture sequences, consent, and reporting.
• Strong research, writing, and editing skills, with the ability to make complex ideas clear and compelling.
• A track record of turning audience data, account research, campaigns, outreach, events, and referrals into qualified meetings and pipeline.
• Confidence, curiosity, and commercial judgment when engaging senior leaders—able to listen, ask useful questions, and recognize real buying signals.
• An experimental, AI-fluent approach paired with strong project discipline: able to design A/B tests, diagnose drop-off, act on evidence, and move work forward in ambiguity.

ABOUT GAPINGVOID

We don’t fix broken culture.

We build human operating systems.

For nearly 20 years, Gapingvoid has designed Culture as a System® across the public and private sectors. Culture is not the softer layer around the work. It is the beliefs, language, behaviors, rituals, and signals that shape performance and determine whether strategy becomes real. We make it designable.

We believe work should be an inspiring mission: something that teaches, tests, and transforms us. We give leaders tools to turn employees into believers and help people reach more of their potential.

We are an entrepreneurial firm building the methods, tools, and discipline to make Culture Design® a serious management system.

We Cut Through BS.

We Design Belief.

We Install Devotion.

We are Never Sedated.

EMPLOYMENT PATH - WHAT TO EXPECT

A Demand Generation Lead begins with a 90-day independent contractor engagement. It gives us all the opportunity to work together, experience the role, and determine mutual fit. The contractor period does not include employee benefits.

At the end of 90 days, we’ll review performance, role fit, and business needs. If both sides choose to continue, you may receive an offer to convert to full-time employment. Employee benefits are available only after conversion, subject to plan eligibility and effective dates.

Compensation

The monthly range for the 90-day 1099 Independent Contractor term is $7,900-9,200/mo., equivalent to the expected annual compensation of $95,000-110,000 when you become a Full-Time Employee with Benefits.

Work Structure

• Fully remote; your home address is your official work location
• Core collaboration is Monday–Friday, 9:00 a.m.–6:00 p.m. ET, with flexibility for clients and travel
• Must be U.S.-based; East or Central preferred
• Travel up to 10% for client meetings, company gatherings, and multi-day programs

BENEFITS AS A FULL-TIME EMPLOYEE

Health & Wellness

• 100% coverage of employee Vision and Dental insurance
• 80% coverage of employee basic Healthcare insurance

Financial Security & Development

• 401(k) matching: 100% match up to 4%, 50% match on the next 2%
• Educational assistance by approval
• Membership in relevant professional organizations

Work-Life Integration

• Parental Leave: Up to 12 weeks paid leave after one year of employment
• PTO: 20 days per year, plus 4 end-of-year reflection & restoration days and 6 paid Holidays
• Connectivity Reimbursement: $100/month max
• Five Year Anniversary: Five additional days PTO & $2,500 for personal travel

Onboarding & Support

• Personal buddy system to ease your onboarding journey and beyond

*Detailed benefits information is available upon request

Hiring Timing

We are reviewing applications and interviewing candidates now, so we're ready to move quickly.

We're excited to see your materials come through. Hit "Apply" to complete our Application form in Airtable. We truly appreciate your interest in Gapingvoid and your time spent on our application!