Demand Generation Manager (B2B SAAS)

Role Overview

We are seeking a highly driven and experienced Manager - Demand Generation to lead our outbound demand generation and pipeline creation function. This role will be responsible for building and executing scalable demand generation strategies, managing a team of Demand Generation Specialists/SDRs, and generating qualified sales opportunities for the enterprise sales team.

The ideal candidate will have a proven track record of driving measurable pipeline growth in a B2B enterprise environment, combined with strong leadership capabilities, analytical excellence, and expertise in modern demand generation techniques including outbound prospecting, Account-Based Marketing (ABM), and digital demand generation.

Key Responsibilities:-

Demand Generation & Pipeline Creation

• Develop and execute outbound demand generation strategies to create qualified pipeline opportunities.
• Identify target accounts, buyer personas, and market segments to drive CXO-level engagements.
• Design and optimize outreach programs across multiple channels including email, phone, LinkedIn, and digital platforms.
• Collaborate closely with Sales and Marketing teams to align demand generation initiatives with business objectives.
• Drive qualified meetings with CHROs, Talent Acquisition Heads, HR Leaders, and other senior decision-makers.

SDR Team Leadership :-

• Build, lead, mentor, and scale a high-performing SDR/Demand Generation team.
• Establish activity benchmarks, outreach cadences, qualification frameworks, and productivity standards.
• Conduct regular coaching, performance reviews, and skill development sessions.
• Drive accountability around pipeline generation, meeting targets, and revenue contribution.

Performance Management & Analytics:-

• Own demand generation KPIs and pipeline creation targets.
• Track and optimize funnel performance from MQL to SQL to Opportunity conversion.
• Analyze outreach effectiveness, campaign performance, and lead quality metrics.
• Develop executive dashboards and provide actionable business insights to leadership.
• Continuously improve conversion rates through data-driven experimentation and process optimization.

Stakeholder Management:-

• Partner with Sales Leaders to ensure alignment on opportunity qualification and pipeline growth.
• Work with Marketing teams to maximize campaign effectiveness and lead conversion.
• Collaborate with internal stakeholders for market intelligence and account prioritization.

Key Performance Indicators (KPIs) :-

• Qualified Meetings Generated
• Sales Accepted Leads (SALs)
• Marketing Qualified Lead (MQL) to SQL Conversion Rate
• Pipeline Contribution
• Meeting-to-Opportunity Conversion
• Team Productivity Metrics
• Outreach Response and Conversion Rates
• Campaign ROI
• CRM Hygiene and Data Accuracy
• Revenue Influenced