Demand Generation Manager

Who you are

• Experience working in an in-house performance marketing environment
• Excellent copy writing skills across both direct response and long-form content
• Experience across UX and user research
• Background working across digital content and website management
• Experience working with script development and ad campaign materials
• Experience across SEO and content marketing

What the job involves

• The Demand Generation Manager has one clear priority, use the LoyaltyLion website to reach and convert more brands
• The role plays a crucial part across our inbound efforts, supporting the Demand Director across all areas of content development from creative scripts to website content, and site optimisation initiatives covering both SEO and CRO to grow our visibility and experience for potential customers
• This role helps the Demand team work closely and collaboratively with the Brand team to ensure the site meets brand guidelines, TOV, leverages key messaging and supports demand metrics
• This role is the demand team’s champion of the website, working to build new pages, experiences and experiments with other members of the team with the goal of reaching more potential customers and converting them
• Content & SEO
• Creation of SEO content and copy
• Management of existing content pages
• Development of articles and blog content
• Working with external freelancers across SEO technical audits where needed
• Optimisation and CRO
• Website user experience research and optimisation
• Develop, improve and optimise site user journey
• CRO and A/B testing experiments
• Messaging and experience
• Development of landing pages for paid media campaigns
• Development of ad campaign messaging and scripts
• Managing external video editor resources

Benefits

• Financial & Insurance benefits: 🛟 Life insurance from day 1 🎁 Access to comprehensive discounts through Perks at Work 💝 Charity giving scheme 💰 Optional pension salary sacrifice scheme
• Working life benefits: ⏰ Flexible working – core hours between 10-4 🏠 Hybrid working with 2 days in our Farringdon Office 🎉 4.30pm finish on Friday 🥳 Quarterly team and company-wide socials
• ​Equipment: 💻 Apple MacBook and all the equipment you need to be set up for success 🏡 £200 work from home allowance 🤖 ChatGPT subscription
• Growth & development: 📚 Generous Learning & Development budget 📊 Bi-annual Performance Reviews with clear progression frameworks in place across every team 🎟️ Earn gift vouchers by getting recognised for your great work every day by your colleagues
• Time off benefits: 🌞 25 days holiday per year + bank holidays ➕ One additional day of holiday for each year of service, up to 5 years 🎄 Christmas annual leave booster 🌍 Work from anywhere policy
• Health & Wellbeing benefits: 🩺 The choice of two of the following: wellbeing budget, private medical insurance through Vitality, or private dental insurance 🚲 Cycle to work scheme 🤝 Employee Assistance Programme
• Family benefits: 👶 Enhanced parental leave 🏫 Workplace nursery scheme ❤️ Family forming leave policy​​​​