Demand Generation Manager

About

Ryft

Ryft is on a mission to revolutionise payments for marketplaces and platforms. Before launching Ryft, our founders built a marketplace, scaled it to 1 million users, and then exited. Back then, split payments were a source of pain instead of profit, meeting compliance was a constant worry, and high processing fees ate into margins. They couldn't find a payment solution that gave them the tools, support, and freedom to grow. So they built Ryft.

About the Role

We're a growing, high-performing company led by serial founders and backed by exceptional investors. We're looking for a Demand Generation Manager to help drive our marketing activities - someone who fits the T shaped marketing profile: a working knowledge across marketing, with real depth in at least one or two disciplines.

Your responsibilities will include:

• Executing and helping shape the demand generation plan across a broad mix of channels
• Planning and running cross-functional activities
• Helping build and execute ABM campaigns
• Maintaining a clear attribution picture so we know what's actually driving pipeline from their activities
• Building and improving marketing automation workflows to support lead flow, nurture, and sales handoff
• Working closely with sales to align activity with pipeline targets and refine ICP targeting

Requirements

We're looking for someone who is analytical and is comfortable working across a broad remit.

Must-haves

• 4-6 years in marketing
• B2B experience is mandatory, ideally in fintech
• T-shaped profile: hands-on working knowledge across a broad mix of marketing channels, with proven depth in at least one
• Track record of running campaigns with clear, commercial results
• Comfortable working with Hubspot, Clay and LinkedIn Ads
• Able to work autonomously and prioritise across multiple concurrent workstreams
• Comfortable briefing and directing others (freelancers, internal stakeholders)
• Happy to run owned and third-party events

Nice to have

• Experience building marketing automation workflows
• Experience in a scale-up environment, building processes rather than inheriting them

Our Culture

We give people the tools and the support to execute at their best. No politics, no unnecessary meetings, no painfully complex sign-off processes. If that resonates, you'll fit right in.