Demand Generation Manager

Who you are

• 5–8 years in demand generation, growth marketing, or B2B acquisition in SaaS, with a track record of building acquisition systems from the ground up
• Fluent in full-funnel performance metrics (CPL, SQO contribution, ICP match rate, conversion rates) and comfortable owning pipeline accountability as an individual contributor
• Experienced in orchestrating multi-market campaigns across North America and EMEA, with hands-on knowledge of third-party placements, co-marketing, and media partnerships
• Proficient with HubSpot, Salesforce, LinkedIn Campaign Manager, and Google Analytics — and you don't wait for RevOps to tell you something is broken
• A system thinker who flags gaps proactively, challenges with data, and executes with discipline once aligned
• Fluent in English and French

What the job involves

• You'll join a GTM team built around a shared performance system — not silos. Working alongside the Head of GTM, a Digital Marketing Manager, a Pipeline Activation counterpart, 2 PMMs, and RevOps, you'll sit at the center of a team that moves fast, debates with data, and holds each other accountable. The team is distributed across multiple markets, with North America and EMEA both on the radar
• This is a newly created senior IC role — which means you're not inheriting a machine, you're building one. Your mandate is to own the global pipeline generation system that enables Marketing to deliver on its pipeline targets, combining web acquisition performance monitoring with directly managed campaigns, external placements, and co-marketing partnerships
• Build and run a repeatable external distribution engine — sourcing, negotiating, and activating placements across newsletters, podcasts, industry media, and co-marketing partners to consistently reach net new ICP audiences outside the existing database
• Drive continuous optimisation across direct channels, running structured A/B tests each quarter with documented learnings — and surface system-level performance insights that feed GTM decision-making in a fast, closed loop
• Own the global pipeline generation system end-to-end — directly managing campaigns across North America and EMEA while monitoring, diagnosing, and orienting the full system toward predictable, scalable pipeline delivery
• Act as the connective tissue of the GTM execution system — maintaining the shared weekly pipeline dashboard, ensuring the acquisition-to-nurture handoff runs cleanly, and coordinating with PMM, paid media, RevOps, and BDRs around a single performance picture

The application process

• Our Talent Acquisition Specialist will guide you through every step of the process:
• First interview with our Talent Acquisition Specialist (30 min)
• Hiring Manager deep dive interview (60min)
• CRO interview (45min)
• Culture fit interview with our CEO (45 min)
• Reference call

Benefits

• Fully remote
• 20 vacation days
• 1 extra paid vacation day per year spent at Agorapulse (capped at 6) and 10 bank holidays a year
• 5 personal & sick days
• Health insurance coverage
• Policy for maternity and paternity leave
• $600 to purchase your own IT devices