Demand Generation Manager (Spain)

• You are an experienced demand generation marketer with a proven track record of building and executing data-driven marketing strategies that hit ambitious targets
• You know how to move between strategic thinking and getting into the detail of a campaign when it needs your attention
• You have strong stakeholder management skills and can influence cross-functionally without formal authority over every team you work with
• You’re comfortable managing external agency relationships and holding them accountable to performance goals
• You’re motivated by ownership and want ambitious growth in Spain and are excited to help build it
• Strategy and Planning
• Develop and own Clio’s demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth
• Set targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against them
• Analyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities
• Build the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership
• Campaign Leadership
• Lead the execution of integrated, multi-channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events
• Own the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance
• Direct A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approach
• Partner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message
• Performance and Reporting
• Own reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain
• Build and maintain dashboards in Salesforce and Looker that give leadership visibility into what’s working
• Turn performance data into a clear point of view on where to double down and where to pull back
• Report regularly to EMEA marketing leadership on progress against targets
• Cross-Functional Partnership
• Work closely with Sales and Customer Success on lead flow, follow-up, and feedback loops
• Represent the Spanish market’s needs in broader EMEA marketing planning
• Build relationships with in-market stakeholders to keep campaigns grounded in what the Spanish legal market actually needs
• Own the demand generation strategy and budget for the Spanish market
• Lead and manage external agency relationships, holding them to performance targets
• Direct campaign execution across paid search, paid social, webinars, and events
• Own reporting and performance analysis, and use it to drive decisions
• Manage cross-functional relationships with Sales, Content, Design, Product Marketing, and Revenue Operations
• Build and maintain the campaign calendar and roadmap for Spain
• Represent Spain’s needs and opportunities within the broader EMEA marketing strategy

Benefits

• Specialized learning and development programs and access to an in-house performance coach
• Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor
• Access to pay transparency on all of our global roles
• Company equity for applicable employees
• RRSP-matching in Canada, 401k in the US, and pension plans in Ireland
• Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote
• Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)
• Parental leave options for birthing and non-birthing parents
• A $500 contribution to your child’s RESP
• Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program
• Virtual and In-person Wellness Programs to support mental and physical health
• Paid time for volunteering through our Clio Gives program
• $2000 annual counseling benefit for CAD Clions- Proven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic level
• Experience managing external agencies or vendors, including holding them accountable to targets
• Strong analytical skills and experience using data to shape marketing strategy
• Strong communication and stakeholder management skills, with the ability to influence cross-functionally
• Experience working in or with the Spanish market specifically
• 4+ years of experience in demand generation, growth marketing, or campaign management, ideally in a fast-paced B2B SaaS environment
• Ability to plan, prioritise, and execute multiple projects simultaneously
• Asana or similar project management tools
• Salesforce or equivalent CRM tools
• Google Analytics
• Google Ads and LinkedIn Campaign Manager or Meta Ads Manager, at a strategic level
• Google Workspace
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
• Familiarity with CRM systems such as Salesforce
• Experience in high-velocity B2B SaaS
• Looker or similar reporting and BI tools
• Legal industry knowledge or experience within the Spanish legal market
• Experience using tools like Salesforce, Asana, and Dreamdata to measure, track, and optimise campaign performance
• Familiarity with AI tools such as Claude or other generative AI platforms for marketing support, content iteration, or workflow efficiency