DEMAND GENERATION MANAGER(B2B TECHNOLOGY)

We're looking for someone who doesn't just run ads—we're looking for someone who can build a scalable demand generation engine.

Role Overview

As the Demand Generation Manager, you will own the complete marketing pipeline—from generating awareness to delivering qualified leads that convert into revenue.

You will plan, execute, optimize, and report on all digital marketing initiatives while working closely with Sales, Customer Success, and Leadership.

Key Responsibilities

• Build and execute a multi-channel B2B demand generation strategy.

• Generate qualified leads through LinkedIn, Google Ads, Meta Ads, SEO, email marketing, YouTube, Reddit, and organic channels.

• Own Neo Tokyo's inbound marketing funnel.

• Design and optimize landing pages for lead generation.

• Develop Account-Based Marketing (ABM) campaigns targeting enterprise customers.

• Manage LinkedIn Sales Navigator campaigns and founder branding initiatives.

• Plan and execute lead nurturing workflows.

• Track campaign performance and continuously improve conversion rates.

• Work with the content team to create case studies, technical blogs, videos, and customer success stories.

• Collaborate with the sales team to improve lead quality and conversion.

• Build dashboards to track marketing ROI and business impact.

• Manage external agencies or freelancers when required.

Required Skills

• 4+ years of experience in B2B Digital Marketing or Demand Generation.

• Proven experience generating qualified B2B leads.

• Strong understanding of Google Ads, LinkedIn Ads, Meta Ads, SEO, and Analytics.

• Experience with CRM platforms (Zoho CRM, HubSpot, Salesforce, or similar).

• Knowledge of marketing automation and email campaigns.

• Excellent analytical and reporting skills.

• Strong communication and project management abilities.

Preferred Experience

Experience working with any of the following industries is highly desirable:

• Architecture & BIM

- Engineering

- VFX & Animation

- AI & Machine Learning

- Enterprise IT

- Data Centers

- Healthcare Technology

- Education

- Manufacturing

Success Metrics (KPIs)

Your performance will be measured by business outcomes, including:

• Marketing Qualified Leads (MQLs)

- Sales Qualified Leads (SQLs)

- Discovery meetings generated

- Pipeline value created

- Cost per qualified lead

- Lead-to-opportunity conversion rate

- Marketing-attributed revenue

- Return on Marketing Investment (ROMI)

Compensation

- Competitive salary based on experience.

• Performance incentives linked to qualified pipeline and revenue.

• Career growth opportunities in a rapidly scaling technology company.

Why Join Neo Tokyo?

• Work directly with the leadership team.

• Build one of Kerala's most ambitious B2B technology brands.

• Own strategy—not just execution.

• Opportunity to shape marketing from the ground up.

• High-growth environment with significant career advancement.

To Apply

Send your resume, portfolio, case studies, campaign results, and LinkedIn profile.

Applications that include measurable marketing achievements (lead generation, pipeline created, ROI, or revenue impact) will be given preference.

Pay: ₹40,000.00 - ₹1,050,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Provident Fund

Work Location: In person