Demand Generation Specialist (4 Months Contract)

This role offers a competitive salary due to the short term contract.

Enable your future

At TDCX, we believe that every career move should propel you forward. Work alongside innovative teams, support the growth of the world’s most forward-thinking brands, and explore what’s possible when human expertise meets technology. Together, we’ll enable the future — starting with yours.

What is your mission?

• Develop and execute lifecycle email marketing campaigns that nurture SMB self-serve trial users throughout the customer journey—from sign-up and product activation to paid conversion.
• Create engaging, data-driven email content and customer journeys that improve activation, engagement, retention, and conversion rates.
• Optimize email performance through audience segmentation, personalization, A/B testing, and campaign performance analysis to continuously improve results.
• Collaborate closely with cross-functional teams, including Product, Marketing, and Sales, to ensure lifecycle campaigns align with business objectives and deliver a seamless customer experience.
• Prepare and build the foundation like creating campaign assets, workflows, and content.
• Coordinate with the telemarketing team where required to support SMB lifecycle initiatives.

Who are we looking for?

• 4-6 years in demand generation or lifecycle marketing, with direct experience building nurture programs from zero.

• Hands-on email/lifecycle build experience in HubSpot Workflows or an equivalent marketing automation platform.

• Familiarity with ABM platforms or ABM-style list-building (6sense, Demandbase, or HubSpot-native account tiering).

• Comfortable making reasonable ICP/segment judgment calls where formal research doesn't yet exist, and documenting the assumption for continuity.

• Experience coordinating with an SDR or telemarketing team's cadence - sequencing and hand-off logic, not just campaign content.

• Nice to have: prior 0-to-1 product launch experience in B2B SaaS.

Who is TDCX?

Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.

With a focus on helping companies enable the future, TDCX’s smart, scalable approach— driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 37 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit www.tdcx.com.