Demand Generation Specialist

We're hiring a Demand Generation Specialist to own two connected mandates: driving the SEO performance of geniuslogix.com from the ground up, and building the broader demand engine — content, directories, and campaigns — that generates qualified interest in Genius Logix's services. This is a hands-on, execution-first role for someone who can both do the technical/on-page SEO work themselves and think several steps ahead about how that traffic turns into pipeline.

You'll be working against an existing pillar-and-cluster content architecture (built around our five core service lines) and an active directory/reputation management program across platforms like Clutch, GoodFirms, and G2 — so you're not starting from zero, but you will be the person who keeps both running, measured, and improving month over month.

Key Responsibilities

SEO ownership

• Execute and expand the pillar-page/sub-page content architecture across our service lines (Custom Software Development, ERP Integration, Cloud & DevOps, Cloud Migration & Modernization, AI & Intelligent Automation), prioritizing ERP integration/custom software and migration & modernization per current targeting priorities.
• Own on-page SEO (titles, meta, internal linking, schema) and coordinate technical SEO fixes with development.
• Run keyword research and content gap analysis for the US market on an ongoing basis, adjusting priorities as rankings and competition shift.
• Track organic traffic, keyword position, and conversion-from-organic monthly, and report against them.

Demand generation

• Manage and grow our presence across B2B directories and marketplaces (Clutch, GoodFirms, G2, and others), including profile optimization, category selection, and review generation — following the existing monthly ORM cadence.
• Build and execute campaigns (content syndication, email nurture, paid support where relevant) that turn organic and directory traffic into qualified leads.
• Partner with sales to ensure MQLs are properly qualified, tracked, and handed off, and close the loop on which channels actually produce pipeline.
• Own reporting that connects top-of-funnel activity (rankings, directory reviews, content published) to actual leads and revenue impact.

Cross-functional

• Work with case study/portfolio material to keep directory profiles and content pages current as new client work is delivered.
• Monitor competitor SEO and directory presence, and flag positioning gaps or opportunities.
• Recommend and help prioritize the marketing tool stack needed to execute (SEO tooling, listening tools, CRM tracking).

Requirements

• 2–4+ years of hands-on experience in SEO and/or demand generation, ideally for a B2B services or IT/software company.
• Demonstrated experience with on-page and technical SEO, keyword research, and content strategy — not just reporting on metrics someone else produced.
• Experience managing or growing a presence on B2B review/directory platforms (Clutch, G2, GoodFirms, Capterra, or similar).
• Comfortable owning a monthly execution calendar independently, with clear reporting on what moved and why.
• Strong written English; comfortable writing or briefing SEO content for a US audience.

Nice to Have

• Familiarity with the IT services / custom software / cloud consulting category specifically.
• Experience with HubSpot or a comparable CRM for lead tracking and attribution.
• Basic familiarity with schema markup, Core Web Vitals, or technical SEO audits.

How to Apply:

Interested candidates are invited to submit their Resume to "[email protected]". Please mention the job title in the subject line.

Pay: Rs50,000.00 - Rs200,000.00 per month

Work Location: In person