Demand Generation Specialist

Job Title: Demand Generation Lead

Location: Pune (Preferred)/Bengaluru/Delhi

Experience: 8+ Years

Employment Type: Full-Time

Company Name: Opus Technologies

About the Role: We are seeking a Demand Generation Lead to design and execute strategies that fuel our growth engine. This role will be instrumental in acquiring new customers, expanding strategic accounts, and building scalable programs that deliver measurable business outcomes in the digital payments space.

Key Responsibilities:

• New Logo Acquisition: Plan and execute demand generation campaigns targeting new logos in payments, banking, and fintech.
• List Building: Build and manage high-quality prospect databases, including decision-makers and influencers across target industries.
• Campaign Strategy & Execution: Design and execute full-funnel campaigns (awareness → lead gen → nurturing → conversion). Align campaigns with ICP, buyer journey stages, and optimal channel mix (paid, organic, email, events, etc.).
• Channel Expertise & Experimentation: Manage multi-channel programs including paid social, search, ABM, email, webinars. Experiment with formats, A/B test messaging, and scale successful tactics.
• AI Leverage: Utilize AI tools to enhance targeting, personalization, and campaign efficiency.
• Martech Integration: Work with marketing automation platforms, CRM systems, and analytics tools to streamline execution and reporting.
• Collaboration with Sales: Partner closely with sales teams to align messaging, share insights, and ensure lead quality and conversion.
• Performance Tracking & KPI-Based Marketing: Own demand funnel metrics and optimize for MQL → SQL conversion, CAC, ROI, and pipeline influence. Use dashboards and tools like HubSpot, Salesforce, GA4 for data-driven decision-making.

Skills & Experience Required:

• 8+ years of demand generation experience in B2B/IT services environment.
• Strong understanding of marketing automation, CRM, and digital channels.
• Proven ability to drive measurable pipeline growth and optimize campaign performance.
• Excellent project management, analytical, and communication skills.
• Degree in marketing, business, or a related field.

Why Opus Technologies?

Opus Technologies is shaping the future of Banking & Payments. With experience building highly innovative solutions and products, we combine our deep technology proficiency with unmatched domain expertise in Banking, Payments and Fintech, enabling us to deliver unparalleled quality and value in everything we do.

We’re headquartered in Alpharetta, Georgia, USA and our offshore software development center based out of Pune in India.

It is not just a tech company - we are a digital transformation partner to some of the world’s leading financial institutions. Our teams specialize in building scalable, secure, and innovative solutions in issuing, acquiring, switching, digital wallets, and real-time payments. At Opus Technologies, we don’t just build software—we engineer solutions that transform industries. As a fast-growing digital transformation partner, Opus empowers global enterprises with cutting-edge technology across Cloud, Data, AI/ML, DevOps, and Product Engineering.

🌐 Learn more: Modern Digital Payment Transformation Solutions | Opus Technologies