Demand Generation Specialist - On Site

Scale Up Philippines is hiring a Demand Generation Executive to support a growing global technology consulting firm. This role will own demand generation initiatives focused on building qualified enterprise pipeline and driving measurable revenue growth.

Key Responsibilities

• Plan and execute multi-channel demand generation campaigns across email, LinkedIn, webinars, events, paid media, and content.
• Manage ABM, inbound, outbound, partner, and digital campaigns targeting North American enterprise accounts.
• Generate and nurture MQLs, SQLs, and qualified sales opportunities.
• Manage HubSpot CRM, including segmentation, lead scoring, nurturing, attribution, and reporting.
• Build targeted account and prospect lists using LinkedIn Sales Navigator, CRM data, and intent signals.
• Work closely with Sales and Business Development to improve lead handoff and accelerate pipeline.
• Track and optimize conversion rates, CPL, MQL-to-SQL conversion, pipeline contribution, and ROI.

Must-Have Requirements

• 7+ years of experience in Demand Generation, Growth Marketing, B2B Marketing, or Digital Marketing.
• Strong background in B2B Technology, SaaS, AI, Cloud, ERP, HR Tech, Digital Transformation, or Technology Consulting.
• Strong hands-on experience with HubSpot CRM and marketing automation.
• Experience with ABM, LinkedIn Sales Navigator, email marketing, outbound campaigns, webinars, and digital demand generation.
• Strong understanding of B2B funnels, buyer journeys, MQL/SQL processes, and pipeline generation.
• Proven experience analyzing campaign performance and marketing KPIs.
• Experience supporting enterprise customers and global markets is highly preferred.

Nice to Have: Salesforce, Google Analytics, Looker Studio, SEO/SEM, paid media, and AI-powered marketing tools.