Demand Planning & Sensing Analyst

Major Responsibilities

1. Demand Sensing & Forecast Management
    -Develop daily, weekly, and monthly demand forecasts by SKU and channel.
   - Monitor sales performance and forecast deviations.
   - Analyze demand drivers and improve forecast assumptions.
   - Maintain rolling forecasts and demand planning models.
   - Measure and improve Forecast Accuracy and Forecast Bias.

2. Viral Trend & Market Intelligence Monitoring  - Monitor viral trends across TikTok Shop, Shopee, Lazada, Facebook, and other channels.
     - Track consumer sentiment, search trends, and social signals.
     - Identify demand risks and opportunities before sales spikes occur.
     - Provide early warning alerts for potential demand surges or declines.
     - Support commercial teams with market intelligence insights.

3. Affiliate & Commercial Analytics   - Track affiliate and influencer performance by campaign.
    - Analyze sales contribution and ROI of key affiliates.
    - Estimate demand impact from planned affiliate activations.
    - Evaluate effectiveness of affiliate and social commerce programs.
    - Recommend forecast adjustments based on affiliate activities.

4. Promotion & Campaign Forecasting - Develop uplift assumptions for campaigns and promotions.
     - Forecast demand for mega campaigns, flash sales, and TikTok Live events.
     - Evaluate campaign forecast accuracy and lessons learned.
     - Work closely with Marketing and Commercial teams on demand planning.
     - Ensure demand readiness for key business events.

5. New Product Launch Forecasting  - Develop launch forecasts using market benchmarks and historical analogs.
     - Incorporate distribution, pricing, media investment, and affiliate plans.
     - Track post-launch performance and refine assumptions.
    - Monitor product adoption and repeat purchase trends.
    - Support successful product launches with data-driven insights.

6. Demand Risk & Opportunity Management   - Identify forecast risks, stock-out risks, and upside opportunities.
      - Recommend mitigation actions to Supply Chain and Commercial teams.
      - Quantify business impact from forecast changes.
      - Balance growth opportunities with supply capabilities.
      - Escalate critical demand changes in a timely manner.

7. Demand Review & S&OP Support
     - Lead weekly demand review meetings.
     - Present demand trends, forecast performance, and key assumptions.
     - Provide recommendations for inventory and supply planning.
     - Support monthly S&OP process.
     - Drive action closure and forecast governance.

Qualifications

• Bachelor's Degree 0r Master's Degree (MBA or Analytics) is an advantage
  Major Supply Chain Management, Logistics, Business Administration, Economics, Statistics, Industrial Engineering, Marketing Analytics, or related field
• 3-5 years of experience in Demand Planning, Demand Sensing, Sales Forecasting, Commercial Analytics, Business Analytics, or S&OP
• Experience in FMCG, Personal Care, Health & Beauty, Consumer Goods, Retail, E-commerce, or Omnichannel businesses
• Proven experience managing promotional forecast planning and demand forecasting
• Experience supporting TikTok Shop, Shopee, Lazada, Website, Modern Trade, and Distributor channels
• Exposure to affiliate marketing and influencer-driven demand patterns
• Experience in New Product Launch forecasting
• Experience participating in S&OP processes
• Experience working in a high-growth or startup environment Preferred Knowledge - TikTok Shop ecosystem
   - Affiliate marketing models
   - Viral trend detection tools
   - Social listening platforms
   - Consumer behavior analytics