Deputy Director (Member Strength)

Deputy Director, Member Strength (Regional) SEIU Local 2015 About SEIU Local 2015 SEIU Local 2015 is California’s Long-Term Care workers organization representing over 400,000 homecare providers, nursing home workers, and assisted living center workers across the state. We are building the collective power of workers, families, and communities to transform the long-term care industry and advance economic and racial justice.

Learn more at: www.seiu2015.org

Position Purpose

The Deputy Director, Member Strength (Regional) is a senior regional leader responsible for driving membership growth, political engagement, leadership development, and representational excellence across an assigned geographic region.

Reporting to the Regional Director, this role provides strategic and operational leadership to large, multi-functional teams. The Deputy Director ensures execution of Local-wide priorities while developing high-performing managers and aligning regional strategy with organizational goals.

This role blends campaign strategy, field execution, data analysis, and executive-level team leadership.

Key Accountabilities

• Regional Strategy & Execution

• Co-develop and implement annual and multi-year regional strategic plans aligned with Local and International priorities.

• Drive measurable outcomes in:

• Membership growth and density

• COPE/CAF participation

• Political mobilization

• Leader identification and development

• Contract campaigns and representation metrics

• Translate statewide initiatives into region-specific operational plans.

• Leadership & Staff Development

• Directly supervise and coach managers overseeing organizing, representation, and campaign programs.

• Build strong leadership pipelines and succession plans.

• Lead hiring, onboarding, performance management, and discipline within region.

• Establish performance metrics and accountability systems tied to program outcomes.

• Model a culture of feedback, ownership, and continuous improvement.

• Organizing & Campaign Leadership

• Oversee complex organizing drives, bargaining campaigns, and representational strategies.

• Provide high-level campaign strategy including:

• Target selection

• Resource allocation

• Messaging and escalation plans

• Timeline and milestone tracking

• Ensure compliance with relevant labor laws (NLRA, FLSA, PERA, etc.).

• Partner cross-functionally with Political, Growth, Communications, and Legal teams.

• Data & Operational Excellence

• Use data dashboards and membership metrics to guide decision-making.

• Monitor progress toward regional KPIs and intervene when performance gaps emerge.

• Ensure data integrity and reporting compliance.

• Contribute to annual budget development and manage regional fiscal accountability.

• Equity & Organizational Culture

• Advance SEIU 2015’s commitment to equity, anti-racism, and cultural competence.

• Foster inclusive leadership practices across diverse staff and member communities.

• Embed equity analysis into organizing and political strategy.

Required Leadership Competencies

The Deputy Director Must Demonstrate

• Visionary leadership with the ability to mobilize teams toward shared political and growth goals.
• Advanced team-building skills across large, geographically dispersed staff.
• High-level coaching and performance management capability.
• Strategic campaign planning and execution.
• Political acumen and sound judgment in complex union environments.
• Ability to lead through change and ambiguity.
• Strong cross-department collaboration.
• Financial and operational management skills.
• Executive-level communication and facilitation skills.
• Alignment with SEIU 2015 Core Values: Leadership, Compassion, Empowerment, Accountability, Transparency, and Excellence.

Experience & Qualifications

• 5–7+ years of progressive leadership experience in union organizing, community organizing, or labor representation.
• Minimum 3+ years managing managers and large, multi-layered teams.
• Demonstrated success leading bargaining campaigns and/or new worker organizing drives.
• Proven experience driving measurable growth in membership, political participation, or leader development.
• Experience managing regional budgets and campaign resources.
• Strong understanding of labor law and organizing regulations (NLRA, FLSA, PERA).
• Experience operating in politically complex environments.
• Advanced facilitation and negotiation skills.
• Strong data analysis and reporting capability.
• Proficiency in Microsoft Office Suite; comfort leveraging digital organizing tools and social media.

Scope of Supervision

Reports to: Regional Director

Supervises: Regional Managers and/or Program Leads (Organizing, Representation, Campaigns)

May assume Regional Director responsibilities during absences or high-intensity campaign periods.

Working Conditions

• Frequent travel within assigned region.
• Long and irregular hours, including evenings and weekends.
• Valid California driver’s license and reliable transportation required.
• Field-based work with members, leaders, and community stakeholders.

Equal Opportunity Statement

SEIU Local 2015 is an equal opportunity employer committed to building a diverse and inclusive workforce.