Deputy Executive Manager, HK Membership Development

Company description:

The Hong Kong Jockey Club

Job description:

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club ("the Club") is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division - Membership & Customer Excellence (MCE)

The Membership and Customer Excellence (MCE) Division is responsible for delivering world-class experiences and deepening engagement across all customer segments. The team oversees operations of clubhouses, racecourses, and Off-Course Betting Branches (OCBBs), while enhancing member and owner value propositions and promoting interest in horse ownership and equestrian sports. It leads the Club's customer experience strategy across digital and physical touchpoints, ensuring consistency, agility, and excellence. The Division also manages data strategy and governance to build a unified view of customers, enabling more personalised and impactful interactions.

The Job

• Support Executive Manager, HK Membership Development in the development of HK Membership acquisition strategy, rejuvenating HK Membership base and grow mainland China market, with execution plan for Membership and Ownership intake that aligns with the quantity and quality of the overall Membership objectives.
• Identify opportunities to grow the member base and proactively outreach prospect, leverage extant Members and business network to explore new opportunities particularly for HNWI Prospect and Top-Tier, high value Member (Top 1% of the portfolio) to groom horse ownership interest
• Lead the team to develop a robust model for stakeholder management and engagement plan, in particular addressing quality of future members, to fast track for potential members to grow horse ownership interest to become high value muti horse owner
• To ensure a sustainable pipeline for Member progression, and building the comprehensive model for selection, onboarding and lifecycle management in aligning with Membership strategy
• Drive UHNWI Membership and ownership development through a holistic relationship model with cultivating sole/ partnership horse ownership opportunity, support Manager to work towards the white glove journey from onboarding, engagement (wagering/ non-wagering, racing and lifestyle)
• Act as the relationship manager to groom their interest in racing and convert them to horse owners and further nurture their HKJC branded, knowledge based and emotionally bonded interest in horse sports including but not limited to racing and horse ownership
• Provide one -stop personalized administrative and relationship management services to Members throughout the end to end journey to uphold their comfort and satisfaction and to enable their continued participation in horse owning, through close collaboration with Racing and other stake-holding department, work closely with racing team to ensure final conversion to ownership
• Explore platforms and networking opportunities among horse owners to establish togetherness and synergy to strengthen their association and scale up the horse owner community, such as by facilitating the formation and management of racing syndicates to jointly own horses, and coordinate them to for joining the exclusive and advanced owner-themed racing and life-style events.
• Determine necessary deliverables based on the Division's strategic priorities and establish roadmap and manage the timely delivery of these deliverables in particular the priority of "Cultivating New Members", in particular with driving sustainable pipeline for target Members group for horse ownership interest to drive end result such as acquire two horses in 5 years.
• Undertake additional assignments as directed by the Executive Manager, HK Membership Development

About You

• 10+ years experience of demonstrable experience acquired as a sales/ business development team head leading sizeable sales/ strategy development in service, hi-tech or financial industry. Experience in business development, CRM, marketing, branding and change management would be an advantage
• University degree in business/marketing preferred
• Sound knowledge of customer relationship management/ strategy development/business development/ organization planning
• Strong planning, organizational, analytical and communication skills
• Product knowledge of Membership development
• Devising business, sales and strategic communication plan
• Business plan writing skills
• Excellent presentation and people engagement skills
• Excellent competency in both written and spoken English and Chinese

Apply Now!

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.
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Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via [email protected]. Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.