Deputy General Manager

Position Overview

The Deputy General Manager of the Marketing Division is a key leadership role within YM Group, supporting the General Manager in driving global market expansion, community operations, team management, business education initiatives, and customer service coordination.

As YM continues to expand globally, this role requires strong capabilities in international market development, team leadership, community operations, business negotiation, execution, and performance management.

We are looking for a hands on international business leader who can lead teams, build markets, drive growth, integrate resources, solve problems, and deliver results.

Key Responsibilities

1. Market Strategy & Business Growth

• Support the General Manager in developing annual, quarterly, and monthly business targets and execution plans.
• Drive market expansion across countries and regions in alignment with YM Group's global strategy.
• Analyze market data, user growth, and community performance to continuously optimize market strategies.
• Develop key countries, regional markets, strategic communities, and business partnerships.
• Establish effective mechanisms for target setting, execution tracking, and performance review.
• Take management responsibility for the Division's market growth and business performance.

2. Global Market & Community Operations

• Drive the development, maintenance, and sustainable growth of YM's global community markets.
• Establish structured management and communication mechanisms for key communities and market leaders.
• Track regional market development, community engagement, and business performance.
• Maintain strong frontline market engagement and stay close to market needs, trends, and competitive dynamics.
• Develop and implement timely solutions to market challenges.
• Identify proven market practices and replicate successful models across countries and regions.

3. Business Academy & Market Enablement

• Work closely with the Business Academy to establish training and enablement systems aligned with global market development.
• Develop targeted training and market enablement programs based on different countries, regions, and stages of market growth.
• Ensure company and community lecturers effectively support market expansion.
• Strengthen the understanding and execution capabilities of market leaders, core community members, and market teams.
• Enhance market effectiveness through training programs, conferences, roadshows, and community events.

4. Team & Performance Management

• Support the General Manager in managing teams across the Marketing Division.
• Establish clear mechanisms for target breakdown, accountability, progress tracking, and performance review.
• Provide business coaching, performance guidance, and talent development for key managers and team members.
• Identify organizational and execution gaps and drive corrective actions.
• Develop future leaders and key market talent within the Division.
• Build a performance driven culture with strong accountability and execution.

5. International Business & Key Market Events

• Represent YM Group at key market conferences, business negotiations, community events, and international engagements.
• Deliver professional presentations, project introductions, market briefings, and business negotiations in both English and Chinese.
• Engage with key global market leaders, strategic partners, and core clients.
• Participate in the planning and execution of global conferences, launches, roadshows, and major business events.
• Communicate YM's brand, strategy, and business value professionally in high level market settings.

6. Cross functional Collaboration

• Work closely with Brand, Product, Technology, Finance, General Management, and other relevant functions.
• Communicate frontline market needs and help ensure timely resolution.
• Coordinate market campaigns, product launches, market policies, training programs, and major projects.
• Strengthen collaboration across Market, Business Academy, Market Coordination, and Customer Service functions.
• Establish efficient communication and feedback mechanisms between global markets and internal teams.

Qualifications

1. Bachelor's degree or above, preferably in Marketing, Business Administration, Finance, Economics, International Business, or a related field.

2. Minimum 5 years of experience in marketing, business development, market operations, or related fields, including at least 3 years in a team management role. Experience as a Deputy General Manager, Marketing Director, Operations Director, Head of International Markets, or an equivalent leadership position is preferred.

3. Strong capabilities in international market development and business growth, with proven experience translating strategy into measurable market results.

4. Experience in community operations, channel management, partner/distributor management, membership ecosystems, platform businesses, or user growth is highly preferred.

5. Experience in Web3, blockchain, digital assets, FinTech, or internet/platform businesses is highly preferred.

6. International, Southeast Asian, or global market experience is highly preferred, with the ability to operate effectively in a multicultural environment.

7. Strong leadership capabilities in target setting, performance management, talent development, and team motivation.

8. Strong commercial and data driven mindset, with the ability to identify business issues and develop practical solutions.

9. Excellent business negotiation, communication, coordination, resource integration, and complex problem solving skills.

10. Full professional fluency in both English and Chinese is required. Candidates must be able to use both languages confidently as primary business working languages.

11. Exceptional public speaking and presentation skills in both English and Chinese are required. Candidates must be capable of independently delivering keynote speeches, business presentations, project roadshows, high level negotiations, and executive level engagements in either language.

12. Proficiency in a third or additional language is highly preferred, including but not limited to Bahasa Malaysia, Vietnamese, Thai, Korean, Japanese, or Spanish.

13. Highly results oriented, with strong execution capabilities and the ability to perform under demanding business targets.

14. Willing and able to travel internationally based on business needs.

Core Competencies

• Global Market Development: Ability to enter new countries and regions, build markets, and drive sustained business growth.
• Performance Delivery: Ability to translate company strategy into clear market goals and deliver measurable business results through teams.
• Team Leadership: Ability to lead teams, set targets, manage execution, review outcomes, and develop the next generation of management talent.
• Community Operations: Strong understanding of community led growth and the ability to build, maintain, and activate core communities and market leader networks.
• International Business: Ability to represent the company in international conferences, business negotiations, project roadshows, and strategic partner engagements.
• Bilingual Public Speaking: Ability to deliver high level public speaking, business communication, and market presentations in both English and Chinese.
• Cross functional Leadership: Ability to coordinate the Business Academy, Market, Customer Service, Brand, Product, Technology, and other teams to achieve business goals.