Deputy General Manager

AGM/DGM-International Marketing

Role & responsibilities

Developed and executed industry-specific integrated marketing strategies across 82 countries, covering campaign development, trade show

activation, sales enablement, and digital communications aligned to Business Unit revenue and brand growth objectives.

• Conceptualised and executed the International Design Collection launch campaign in Germany, driving 250+ qualified B2B enquiries and

1,000+ sample requests — the brand’s highest-performing single-launch response in priority markets.

• Owned strategy-to-execution for INTERZUM 2023 & 2025 (Europe’s largest interiors manufacturing trade fair) and 5 international B2B

customer events across Peru, Germany, and the USA, generating 200+ qualified leads per event and 500+ per trade fair, with structured

post-event follow-up campaigns.

• Expanded physical brand presence through targeted channel activation: experience zones in Portugal, Saudi Arabia, and Peru, and 100

shop-in-shop retail displays across Thailand (50), Philippines (30), and Malaysia (20).

• Built and maintained a standardised global content library — 500+ designs, 5 material categories, 40+ textures — ensuring brand

consistency and messaging alignment across all 82 markets for distributors, OEM partners, and specifiers.

• Led channel-specific content creation and adaptation across social media, digital campaigns, product brochures, trade presentations, and

sales decks — compressing content development TAT to a consistent 45-day framework across internal and external partners.

Preferred candidate profile