Deputy Manager

Designation

Deputy Manager

Company Name

CTSI

Reporting to

General Manager

Department

Marketing

KEY RESPONSIBILITIES

• PR - (Press Release, Press conference, Articles, Advertorials, Corporate Communication for CTSI Group)
• Digital Marketing
• Podcasts - (CTSI)
• Events & Launches
• Unit wise marketing initiatives

JOB RESPONSIBILITIES

• Media Relations & PR Strategy:

• Develop and execute PR strategies to enhance brand reputation and thought leadership.

• Build strong relationships with healthcare, business, and mainstream media (print, digital, and broadcast).

• Proactively pitch stories, handle media queries, and ensure regular and positive media visibility.

• Content Development:

• Craft compelling press releases, media notes, articles, bylines, speeches, Q&A documents, and media kits.

• Collaborate with internal stakeholders (doctors, leadership, marketing) to craft accurate and impactful narratives.

• Campaign & Event Support:

• Support PR and communication efforts around new launches, medical milestones, health awareness campaigns, and other initiatives.

• Manage media outreach during hospital events, health camps, CMEs, conferences, etc.

• Crisis & Reputation Management:

• Support the development of crisis communication plans and act swiftly to mitigate reputational risks.

• Liaise with legal and senior management for sensitive issues.

• Monitoring & Reporting:

• Track and analyze media coverage and share regular PR reports with insights and recommendations.

• Monitor healthcare industry trends and media sentiment.

• Internal & Stakeholder Communication:

• Collaborate with marketing, digital, and social media teams to align messaging across channels.

CANDIDATE REQUIREMENTS

• Bachelors or Master’s degree in Communications, Public Relations, Journalism, or Marketing.
• 5–8 years of relevant experience in PR, preferably in the healthcare or life sciences sector (agency exp. mandatory).
• Proven experience in media relations, crisis communication, and healthcare content creation.

Excellent written and verbal communication skills.