Deputy Manager - Performance Marketing (google & Meta)

Deputy Manager – Performance Marketing (Google & Meta)

Experience : 5-7 Years

Location: Mumbai

Department: Digital Marketing

Role Overview

We are looking for a highly analytical and result-oriented Deputy Manager – Performance Marketing with hands-on expertise in Google Ads and Meta Ads. The role will focus on driving online revenue, customer acquisition, and retention for the e-commerce business through data driven performance marketing strategies. The candidate will work closely with category, analytics, merchandising, and creative teams to optimize customer journeys and maximize ROAS.

Key Responsibilities

• Own end-to-end planning, execution, and optimization of performance marketing campaigns across Google and Meta platforms.

• Drive key e-commerce KPIs including Revenue, ROAS, CAC, Conversion Rate, AOV, and Customer Lifetime Value.

• Develop and execute acquisition, remarketing, and customer retention strategies to accelerate business growth.

• Manage budget allocation across channels and campaigns to maximize efficiency and profitability.

• Optimize Shopping, Performance Max, Search, Display, YouTube, Dynamic Product Ads, and Meta Advantage+ campaigns.

• Analyze customer behavior, conversion funnels, and campaign performance using GA4/Mixpanel/Omniture and attribution tools.

• Partner with category, merchandising, product, and analytics teams to identify growth opportunities and improve online sales performance.

• Lead testing initiatives across creatives, audiences, landing pages, product feeds, and bidding strategies to improve campaign effectiveness.

• Build dashboards, generate actionable insights, and present performance reviews to stakeholders and leadership.

• Stay updated on industry trends, emerging ad products, AI-driven marketing solutions, and competitive benchmarks.

• Mentor junior team members and drive best practices in campaign management and reporting.

Key Requirements

• 5-7 years of hands-on experience in Performance Marketing with significant exposure to e commerce or online retail businesses.

• Strong expertise in Google Ads and Meta Ads platforms with a proven track record of driving online sales and revenue growth.

• Experience managing large-scale budgets and optimizing campaigns based on ROAS and profitability metrics.

• Deep understanding of Google Performance Max, Shopping Campaigns, Dynamic Remarketing, Search, and Meta Advantage+ campaigns.

• Strong knowledge of GA4, attribution models, customer funnels, audience segmentation, and conversion optimization.

• Advanced proficiency in Microsoft Excel, PowerPoint, and AI-powered productivity tools.

• Strong analytical, stakeholder management, and problem-solving skills.

• Prior experience in e-commerce, marketplace, D2C, retail, fashion, electronics, or consumer internet brands will be preferred.

Preferred Skills

• Experience with product feed management tools and Merchant Center.

• Understanding retention marketing and customer lifecycle management.

• Exposure to A/B testing platforms and marketing automation solutions.

• Ability to translate data into business recommendations and growth opportunities.