Deputy Manager - Trade Marketing

Key Responsibilities:

1. Trade Marketing Strategy & Planning

· Develop and implement zonal trade marketing plans aligned with national strategies.

· Customize dealer and retailer programs based on local market trends and sales objectives.

· Plan and monitor trade promotional budgets and ROI in the zone.

· Increasing and maintaining display share

2. Channel Development & Support

· Lead initiatives to onboard, train, and engage channel partners – dealers, retailers, influencers.(architects.masons,interior designer and contractors)

· Drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays.

· Support expansion of exclusive stores (Franchisee) , MBOs and enhance customer experience at touchpoints.

3. Schemes, Incentives & Loyalty Programs

· Design and/or implement trade schemes, cashback offers, product bundling, and loyalty programs for channel partners.

· Track participation and impact, and coordinate with sales and finance for timely payouts.

4. Retail Activation & Campaigns

· Plan and execute zonal retail activations, roadshows, and influencer meets.

· Collaborate with local event agencies to execute BTL activities to enhance footfall and brand visibility.

· Ensure proper branding at exhibitions, trade events, and dealer meets.

5. Cross-functional Collaboration

· Work closely with sales teams for market insights and to drive trade engagement.

· Coordinate with supply chain and product teams for POS material availability and product training support.

· Provide feedback to the central marketing team on local requirements.

6. Performance Monitoring & Reporting

· Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance.

· Regular reporting on trade marketing KPIs – footfall uplift, secondary sales growth, brand recall, and partner satisfaction.

7. Team Management

· Handling team of Regional Marketing Incharges

· Team KPI & performance

· Team leadership,performance,mentoring & grooming

8. Budget Management

· Effectively managing marketing budgets for the zones.

· Timely Invoice submission and monthly provisions.

Pay: ₹700,000.00 - ₹900,000.00 per year

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Provident Fund

Work Location: In person