Deputy/Assistant Manager- High School Programs

Deputy/Assistant Manager - High School Programs

Location: Sonipat

Department: High School Programs

Reports To: Manager, High School Programs

Role Type: Full-time [Permanent]

Experience: 2-4 years

About the Role

In this role, you will plan and execute integrated marketing campaigns to drive awareness, website traffic, registrations, applications, and enrolments for Ashoka's High School Programs. You will create compelling content across digital, social, email, web, and print channels while collaborating closely with the Marketing, Program, and Design teams. Within six months, success will be reflected in consistently delivering high-quality campaigns that improve engagement and contribute measurably to program registrations and applications.

Roles and Responsibilities

• Develop marketing collateral, including social media creatives, emailers, website content, and merchandising using design tools such as Adobe, Canva, and other platforms, while ensuring consistency with brand guidelines.
• Write clear, compelling marketing copy to promote High School Programs across digital, social, email, and web channels.
• Support the conceptualisation, planning, and execution of integrated digital and social marketing campaigns to drive awareness, website traffic, registrations, applications, and enrollments.
• Collaborate with Marketing and Program teams to create content, illustrate articles, and keep website content accurate and up to date.
• Identify customer needs, content gaps, and emerging trends to recommend new content ideas and creative strategies for audience growth.
• Measure, analyse, and report campaign performance against defined goals, using insights to optimise campaign effectiveness and improve outcomes.
• Continuously identify opportunities to enhance campaign performance through data-driven optimisation and innovative marketing initiatives

What We Are Looking For

Qualifications

• Master's degree and/or a degree in Marketing, English, Journalism, or a related field from a top-tier institution
• 2-4 years of functionality with digital or social media marketing agencies in a content creation, visualizer role, or in a similar role within Edtech/ education/ b2C digital businesses.
• Preference would be given to Ashoka/ YIF/ YSP alumni.
• Demonstrated ability in building executing growth-driven cross-platform campaigns [Specific skill if essential: e.g. Proficiency in [software/language/method]. Remove if not required.]

Who You Are

• A creative storyteller with a strong eye for design and brand consistency.
• A collaborative team player who works effectively across functions.
• A proactive, data-driven marketer who turns insights into impact.
• A highly organised self-starter who thrives in a fast-paced, mission-driven environment.