Design Executive

Job Title : Design Executive

Location : Chennai

Role Objective

Execute high-volume, on-brand static creatives across Growth and Brand needs without slowing velocity or diluting visual consistency.

Core Responsibilities

1. Performance & Growth Statics (Primary – ~60%)

Design static ads for:

• • Meta (Feed, Story)
  • Google Display
  • Quick Commerce platforms (Zepto, Blinkit, Instamart)

Adapt creatives across:

• • Offers
  • Price changes
  • CTA variants
  • Size & format requirements

Execute from clear briefs provided by Growth / Creative Strategy

2. Brand & Social Statics (Secondary – ~40%)

• Instagram feed posts
• Carousels
• Festival creatives
• Story frames
• Simple typography-led posts
• All work must strictly follow:
• SKC brand system
• Colour, font, spacing rules
• Paati tone visual warmth without over-illustration

3. Catalogue & Commerce Assets

Product catalogue images

SKU explainers

Combo visuals

Text-heavy informational slides (ingredients, usage, benefits)

What This Role Is NOT

• Not a concept role
• Not a brand strategy role
• Not a motion/video role
• Not client-facing
• Not expected to “think campaigns”

This is a high-output design execution role.

Non-Negotiable Skills

Strong working knowledge of:

Photoshop (mandatory)

Illustrator (mandatory)

• Clean layout sense
• Good typography basics
• Ability to follow brand systems precisely
• Comfort with repetitive design at scale
• Fast turnarounds without quality drops

Good to Have

• Basic Figma knowledge
• Experience in D2C / e-commerce brands
• Understanding of how ads vs feed designs differ
• Experience adapting one master into 10–15 variations

Output Expectations

• 4–8 statics/day during peak cycles
• Near-zero brand guideline violations
• Minimal back-and-forth on revisions
• Ability to work from templates and systems

Key KPIs

• Turnaround time
• First-pass approval rate
• Brand guideline adherence
• Error rate (text, price, CTA, size)

About Sweet Karam Coffee

Sweet Karam Coffee is a modern Indian food brand rooted in South Indian culture, warmth, and better-for-you choices. We operate across D2C, Quick Commerce, and Marketplaces, and believe brand trust is built through consistency at every touchpoint.

Website:https://sweetkaramcoffee.in/https://sweetkaramcoffee.in