Design Lead

Job Title : Design Lead

Location : Chennai

Role Overview The Design Lead will be responsible for all static design at Sweet Karam Coffee. This role is execution-led , not idea-led. The person will work closely with the Brand Head, Product team, Content Lead and Founders to translate clear briefs into high-quality design output , while managing and guiding a team of designers. The focus is on consistency, speed, and quality , not creative experimentation.

Key Responsibilities

• Static Design Ownership

• Social media static posts and carousels

• Website, app, and CRM creatives

• Catalogue pages and product listing visuals

• Retail POSMs and quick commerce creatives

• Performance statics (as per briefs from Growth team)

• Expectation: Clean, brand-correct designs delivered on time with minimal rework.

• Brand Consistency & Design Governance

• Ensure all designs follow SKC’s visual system

• Maintain consistency across platforms and formats

• Review and approve outputs before final release

• Push back on off-brand requests with clear reasoning

• Expectation: One strong, recognisable SKC look across all touchpoints.

• Cross-functional Coordination

• Work closely with:

• Brand Head for direction and priorities

• Product team for packaging inputs

• Content team for campaign requirements

• Growth team for performance static briefs

• Founders for final alignment

Expectation: Smooth coordination and fewer back-and-forth cycles.

• Team Management
• Lead and guide a team of 4–5 designers
• Assign work clearly with timelines
• Review designs for quality and brand fit
• Help designers improve execution skills
• Ensure work does not get stuck with one individual
• Expectation: A reliable, self-sufficient design team with steady output.

What This Role Is Not

• Not responsible for campaign ideation or brand storytelling
• Not responsible for copywriting or messaging
• Not a growth or performance strategy role
• This role is about executing well-defined ideas, not creating them.

Experience Experience & Skills Required

• 6–8 years of experience in design
• Experience in FMCG, D2C, retail, or consumer brands preferred
• Hands-on experience with digital statics and packaging
• Prior experience managing or mentoring designers

Skills

• Strong packaging layout and hierarchy sense
• Good understanding of digital and print formats
• Comfortable working with brand guidelines
• Ability to handle multiple stakeholders calmly
• Clear communication and practical problem-solving