Design Strategist

Position Summary:

The Design Strategist is a key addition to our Omni-Channel Strategy team — an experienced visual designer with a strong grounding in behavioral science and digital marketing who is genuinely curious about how the broader business operates. Partnering closely with the Head of Omni-Channel Strategy, the MarTech Manager, and other senior stakeholders, this person will conceive and design end-to-end, digital-first experiences that guide homeowners through our clients’ customer journeys — from landing pages and drip emails to social creative and TV spots. The ideal candidate is a natural storyteller who storyboards a concept before building it, is native in front-end web and mobile development, and turns testing results into iterative design improvements. If you’re a strategic thinker who loves connecting the dots between craft and business impact, this role was built for you.

Position Responsibilities:

• Partner with the Head of Omni-Channel Strategy, the MarTech Manager, and other senior stakeholders to strategize and scope new Omni-Channel campaigns end-to-end.
• Design new landing pages and the full suite of digital campaign assets — drip emails, display ads, social creative, and TV spots — that guide homeowners through the customer journey.
• Storyboard and conceptualize each campaign’s creative narrative before building final assets, keeping the story coherent across every touchpoint.
• Apply behavioral science principles and digital marketing best practices to design experiences that engage and convert.
• Build responsive, mobile-first front-end web and landing page experiences, with working knowledge of the back-end systems they connect to.
• Collaborate cross-functionally with Product, Engineering, Creative Services, and MarTech — turning testing results and business insight into iterative design improvements.

Qualifications:

Required

• 7+ years of experience in digital design and design strategy, with a strong portfolio spanning digital and social display advertising.
• Working understanding of behavioral science principles as applied to marketing and conversion-focused design.
• Strong storytelling and storyboarding skills — able to conceptualize a campaign narrative before producing assets.
• Native-level skill in front-end digital and mobile web development, with a solid working knowledge of back-end fundamentals.
• Proficiency across the Adobe Creative Cloud suite.
• Excellent communication skills, with the ability to present and defend creative and strategic decisions to senior stakeholders.

Preferred

• Past experience partnering with lead-generation teams.
• Portfolio that includes TV advertising work alongside digital and social.
• Digital drawing/sketching and frame-by-frame animation skills.
• B2C experience.
• Instapage design experience.
• AI-curious — open to augmenting productivity and creativity with Claude and other AI tools.