DevTool Growth Lead

Own Windmill's growth - from developer awareness to self-serve activation to expansion. So far, 3M ARR has been built with zero outbound and reasonable marketing efforts - imagine what a dedicated growth person could do. This is a broad, high-autonomy role spanning developer marketing, community, content, and product-led growth.

• Content & developer marketing: write technical content (tutorials, comparisons, case studies) that developers actually want to read. SEO, social, community channels.
• Community: grow and engage the open-source community - Discord, GitHub, forums. Surface feedback, spotlight contributors.
• Product-led growth: improve onboarding, activation funnels, self-serve conversion. Work with product/engineering on growth experiments.
• Analytics: measure what works - traffic, signups, activation, expansion. Data-driven iteration.

Who We're Looking For Ideal candidate : you've already done growth / developer marketing for a devtool company and can point to concrete results - content that drove signups, community programs that scaled, funnels you optimized. That hands-on devtool growth experience is the single strongest signal for this role.

Two Profiles Fit Well

• A software engineer who wants to branch out - you've built things, you speak the language, and you want to explore the DevRel / growth side while staying close to the product.
• A hacky non-engineer with a strong affinity for tech - you may not write production code, but you understand developer tools deeply, learn fast, and can credibly engage a technical audience.

Either Way

• Proven devtool growth experience is strongly preferred. You've grown awareness, adoption, or revenue for a developer-facing product and can show what worked.
• You understand how developers evaluate tools, what content resonates with them, and how open-source adoption works.
• You can write clearly about technical topics - blog posts, docs, comparisons.
• Comfort with analytics, funnels, and experimentation. You don't just create content - you measure its impact.
• Scrappy and autonomous - this is an early-stage role with wide scope.
• 0–4 years of experience in growth, developer marketing, developer relations, or a technical role with a growth bent.

Example projects in your first 3 months

• Write and ship a head-to-head comparison series (Windmill vs Airflow, Temporal, Retool, n8n) optimized for search
• Redesign the onboarding flow to get new signups to a running workflow in under 3 minutes - measure activation lift
• Launch a community showcase program - spotlight real customer use cases on blog, Discord, and social
• Build a self-serve analytics dashboard tracking the full funnel from landing page to paid conversion
• Run a targeted campaign around a major product launch - landing page, demo video, HN/Reddit/X distribution

Offer details Location : Paris hybrid (~3 days/week) or remote within France

Contract : CDI (permanent)

Salary : €40K–€80K gross + 20% bonus on collective milestones

Also open to : interns / young graduates (5–6 month internship, €2,000–3,000/month, strong CDI potential)