DGM Sales

Job Overview

We are seeking a dynamic, strategic, and result-oriented DGM – Sales to lead our sales operations and drive revenue growth in the highly competitive Consumer Durable industry. He will be responsible for expanding market share, managing large-scale distribution networks (General Trade/Modern Trade/Online), and leading a high-performing sales team. He will play a pivotal role in shaping product positioning, channel strategy, and regional sales execution.

Key Responsibilities

Strategic Planning & Business Growth

• Formulate sales strategies to achieve corporate revenue, volume, and market share targets.
• Analyse market trends, competitor movements, and consumer behaviour to identify new business opportunities.
• Plan and execute product launches in coordination with marketing and product teams.

Channel & Distribution Management

• Manage multi-channel distribution networks, including General Trade (GT), Modern Trade (MT), and E-commerce/Online channels.
• Appoint, evaluate, and manage distributors, super-stockists, and micro-distributors to ensure maximum retail reach (Numerical & Weighted Distribution).
• Optimize channel margins, ROI for partners, and credit policies to maintain healthy business relationships.

Team Leadership & Performance

• Lead, mentor, and monitor a large field sales team (Regional Sales Managers, Area Sales Managers, and Sales Executives).
• Set clear KPIs and performance targets for the team, conducting regular reviews and course corrections.
• Foster a high-performance culture through continuous training, motivation, and talent development.

Retail Execution & Visual Merchandising

• Ensure excellent execution at the Point of Sale (POS) through superior product display, share of shelf, and in-store branding.
• Collaborate with trade marketing to design and deploy impactful trade schemes, consumer offers, and counter-share programs.
• Monitor promoter efficiency and productivity across key retail counters.

Financial & Operations Management

• Manage sales budgets, trade spends, and marketing investments efficiently to ensure optimal ROI.
• Oversee inventory forecasting and supply chain coordination to prevent stock-outs or over-stocking.
• Ensure timely collections and strictly manage accounts receivables to minimize outstanding debts.

Required Qualifications & Skills

• Education: MBA or Master’s degree in Marketing, Business Administration, or a related field from a reputable institution.
• Experience: 12 to 15+ years of core sales experience in the Mobile, Smartphone, Telecom or Consumer Durable industry, with at least 3–5 years in a senior leadership role
• Channel Knowledge: Deep understanding of smartphone distribution mechanics, trade dynamics, and retail ecosystem.
• Analytical Skills: Strong data-driven mindset with proficiency in sales analytics, forecasting tools, and CRM software.
• Soft Skills: Exceptional negotiation, communication, presentation, and stakeholder management skills.
• Mobility: Willingness to travel extensively across assigned territories.

Pay: ₹100,000.00 - ₹150,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person